BREAKING NEWS!!! Keith Thurman vs Mario Barrios Did 39K PPV Buys!!

[tritium_arma]

That exceeds my expectations.

[Willow The Wisp]

Ppv is dead unless you are the ufc or Canelo its going to be hard to do huge numbers on ppv.

boxing needs to focus on network tv and then build the fighters name so people are willing to dish out money, right now these boxers are not household names, so why would casuals pay?

ufc does an amazing job of building up fighters and promoting them

It's not dead exactly, but its not a sustainable platform by itself. Product exposure is key. Like hooking the prospective addict to the product before starting to charge them. One (of several) of the magical strategies that has worked for the UFC model is they market the BRAND, not the fighter. They didn't invent it; they pattered it after that used by WWE wrestling and latched onto the burgeoning capacity of PPV. One of the chief differences between Boxing and the UFC that strongly influences their divergent fortunes in North America in recent years is that the UFC reprents some 92 percent of that entire sport's total revenue and it promotes the entire sport with a unified effort, as a result of their monopoly. When ESPN contracts with the UFC, it almost exclusively contracts with the sport as a whole, and they are essentially singing up all of the top talen as they might when contracting Football through the NFL and Basketball via the NBA. Boxing operates very differently through a freelace, free market patchwork of promotion companies bidding on events and fighter services in what might be argued is an antiquated system. While Boxing's structure lacks the same uniformity of Mixed Martial Arts and lacks the same single, massive entity that seeks to market the entire sport and pull it forward; is also retains a fluidity that affords boxing a far larger international footprint and a capacity to pay it's fighters much, much better across the payrate spectrum. Boxing gets away with that, one could theorize; because it is by far the most "important" international sport (Ali vs. Pele, which is better remembered?), and because the ashtetic of a boxer standing over a vanquished opponent is simply a more inspiring visual than a person on their back with another between his legs. At least in most circles where fighting is a respected thing. The latter two reasons given as to why Boxing still thrives nicely in the face of inferior business practices to forward it's interests are deeply ingrained in the culture and the psyche that compells our collective spending and attention.

[lopetego]

That's still too many buys for this absolute joke of a PPV

[RuleOfTheSpear]

That's still too many buys for this absolute joke of a PPV

This.
Am honestly surprised people even bought this considering both fighters are coming off losses. Plus one dude is 3 years inactive.

[daggum]

i would once again like to thank pbc for free boxing which was their motto for years and years. the whole reason haymon left the cable networks was because he wanted to spread his love for boxing with the world DERP