Looks like they have started to survey their customers on having certain cards on PPV going forward. Honestly, it makes sense and if they were to ever sign Joshua, then his fights would certainly have to be on PPV. When boxing is your major sport that you have, then you can't really make a profit just off subscription money. Certain fights will need to go on PPV to cover the purses.
I don't know if this will just be a UK thing as stateside at least they don't really have any PPV fights to put on at the moment. That can change if/when Canelo returns or a big Ryan Garcia fight down the line.
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