It costs a lot of money to put on a boxing match and televise it. I recall reading an article about The Dream Match revenue and if I remember correctly, I think it stated that half of the PPV money went to cover cost.
I don't know the financial details about this event, but I've had some TV production experience and if ESPN has a big production team going overseas, that alone is gonna cost big money (more than likely, however, most of the production will be local I would imagine, meaning camera operators, techs, equipment and stuff like that will be from Germany).
I personally don't know anything about what goes on behind-the-scenes at ESPN, but don't be surprised if any number of factors are in play for ESPN not properly promoting this fight. Internal politics happen at networks and priority is definitely given to proven ratings winners like the NCAA Tourney. The fact that there's tons of games to promote for college basketball stretching through March Madness versus a one-time event like a boxing match might be one reason for lack of promo.
I've seen networks spend millions on shows and then not promote them because they're trying to save money. A good show will probably tank in the ratings without necessary promotion (these days, with hundreds of channels to choose from you got to almost force people to watch your programming by enticing them beyond belief). But if a show that wasn't promoted tanks, the network usually blames the show for not being good enough.
I don't know the financial details about this event, but I've had some TV production experience and if ESPN has a big production team going overseas, that alone is gonna cost big money (more than likely, however, most of the production will be local I would imagine, meaning camera operators, techs, equipment and stuff like that will be from Germany).
I personally don't know anything about what goes on behind-the-scenes at ESPN, but don't be surprised if any number of factors are in play for ESPN not properly promoting this fight. Internal politics happen at networks and priority is definitely given to proven ratings winners like the NCAA Tourney. The fact that there's tons of games to promote for college basketball stretching through March Madness versus a one-time event like a boxing match might be one reason for lack of promo.
I've seen networks spend millions on shows and then not promote them because they're trying to save money. A good show will probably tank in the ratings without necessary promotion (these days, with hundreds of channels to choose from you got to almost force people to watch your programming by enticing them beyond belief). But if a show that wasn't promoted tanks, the network usually blames the show for not being good enough.
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