Not necessarily...
If he's promoting his own fights, he's gotta dish out money for promotions, TV ads, pressers, etc...things a fighter that's being promoted by another company doesn't pay for. So in the end unless Cotto's got high capital, he'd end up probably making less in the end.
I go back to the similarity with Record labels. Rappers talk about starting their own labels,. but they 99.9% of the time need distributors (guys who put the CDs in stores...Interscope, Universal, etc). Them doing it themselves can mean the difference between shipping 100,000 copies and shipping 1,000,000.
If he's promoting his own fights, he's gotta dish out money for promotions, TV ads, pressers, etc...things a fighter that's being promoted by another company doesn't pay for. So in the end unless Cotto's got high capital, he'd end up probably making less in the end.
I go back to the similarity with Record labels. Rappers talk about starting their own labels,. but they 99.9% of the time need distributors (guys who put the CDs in stores...Interscope, Universal, etc). Them doing it themselves can mean the difference between shipping 100,000 copies and shipping 1,000,000.
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