Cotto-Margarito Tickets Not as Hot as Vegas Temps

[La Perla]

Plus it doesnt help that Margo does not speak a lick of English and Cotto just barely learning....

[juandabomb]

I blame Bob on not pumping out enough promotion

[Left2body]

If sales for this gigantic fight are lukewarm, then it means only one thing, that boxing promoters need to learn how to promote again. That is, they need to learn how to promote without HBO or Showtime doing all the work for them so they can collect their percentage of their fighters' dollars with minimal work.

Like it or not, admit it or not, but organizations like the UFC remembered how to promote fights. Boxing promoters have forgotten how to promote. Which makes you wonder why they are getting paid in the first place.

That a fight of this magnitude, that could end up fight of the year, is not generating sales even in this economy...don't let boxing promoters blame it on the weather in Nevada.

I hope this fight does amazing business, because it deserves it. This is what boxing is all about, the best fighting the best.

Great post man, like you said the product (great fight matchup) is there and if its not selling then we gotta look at the promoters. They have to spend some of that cash they make and create some buzz. Like you put it, They have been letting HBO and Showtime do the promoting for them.

[Bobby Shaw]

.....and it shows how hollywood boxing can be on the westcoast sometimes that unless your a PBF or an ODH no one outside the boxing world knows whats going on.Maybe Cotto and Margo shouldve been running off at the mouth at each other or maybe done some dancing with the stars or even done a match or two in WWE to get some mainstream attention,such a fkg pity!~ this fight should haVE been in AC or MSG.

It’s all part of the game and its necessary to put bums on seats.Hype the fight up because you will be competing against a lot of other alternative forms of entertainment.

Goodwill is an asset,while it is intangible its still an asset that can be realised in monetary terms.These guys are doing very little to accrue it.

The promoters also are to blame,how do they define their jobs if someone like Cotto can not fill up an arena.You will all remember that a week before the Judah-Cotto fight some tickets worth $75 were still available.

[Majority_Draw]

Las Vegas is too far for the Mexicans in California and no Puerto Ricans live around there. After building up these two very well and expanding their fanbases for years he ends up putting them in a place where no one is even remotely interested. Idiot.


Should've put it in either NYC or LA, guaranteed sell-out. Everyone knew the idiotic "casual fans" wouldn't be interested in this one, except maybe Arum I guess.

[Bobby Shaw]

You cant leave all that to the promoter.The Cotto brand belongs to Cotto not Arum that’s why Cotto has to find ways of going mainstream.Some people like Floyd have worked hard to build it,doing Dancing with the stars and training for the fight at the same time shows how determined the guy was to build himself.

Some market penetration strategies will do for Cotto,he cant just depend on the Purto Ricoans to sell a fight,that’s limiting his own fanbase.

[Majority_Draw]

You cant leave all that to the promoter.The Cotto brand belongs to Cotto not Arum that’s why Cotto has to find ways of going mainstream.Some people like Floyd have worked hard to build it,doing Dancing with the stars and training for the fight at the same time shows how determined the guy was to build himself.

Some market penetration strategies will do for Cotto,he cant just depend on the Purto Ricoans to sell a fight,that’s limiting his own fanbase.

No no no, you've got this all wrong. This is boxing and not anything else. You are probably biased toward Floyd's favor but the reality is he is one of two boxers who are known in the mainstream.

The point here is EXACTLY to go to the fanbases of each fighter for help. That's why they're there! That's why I'm saying, NY or LA. It's not the boxers fault at all, they don't have to gather attention for a fight at all. Especially when they both already have huge Mexican and PR fanbases. This is all on Arum having too high expectations.

He already messed up with Pavlik-Lockett and Diaz-Pacquiao, he's definitely going through a cold streak.

[nnamme]

An inside source at the MGM Grand Hotel and Casino in Las Vegas confirmed today what many within the industry quietly suspected - the tickets for the Miguel Cotto vs. Antonio Margarito welterweight title fight on July 26th are somewhat cooler than the summer temps on the Strip. [details]

With all the reasons posted above, many boxing fans should understand why PacMan does not have a big number in terms of ticket sales in his latest fight against D.Diaz. Although his gross ticket revenue was reported to be at $3,350,730M, it would still pale in comparison with fights that have no external factors to consider.

So I believe, no matter how a fight like Cotto vs Margarito is considered gigantic in proportion, it should now be, however, understandable why ticket sales are low considering all the reasons given above!

[Bobby Shaw]

No no no, you've got this all wrong. This is boxing and not anything else. You are probably biased toward Floyd's favor but the reality is he is one of two boxers who are known in the mainstream.

The point here is EXACTLY to go to the fanbases of each fighter for help. That's why they're there! That's why I'm saying, NY or LA. It's not the boxers fault at all, they don't have to gather attention for a fight at all. Especially when they both already have huge Mexican and PR fanbases. This is all on Arum having too high expectations.

He already messed up with Pavlik-Lockett and Diaz-Pacquiao, he's definitely going through a cold streak.

You are missing it,the strategy in the choice of location was profit maximisation not just sales maximisation.They could have had it in New York but they would probably have had to reduce the costs of tickets a bit.

Boxing is just like any product,there are enough people to buy it but you have to persue the people.Cotto is an elite athlete who could be selling fights fast considering the way he fights.He has everything working for him apart from his business advisors.He ought to change people around him because he’s not getting rewarded for the risks he is taking.You cant say its not Cotto’s problem because it easy.Cotto choses who handles his business.

[Bobby Shaw]

With all the reasons posted above, many boxing fans should understand why PacMan does not have a big number in terms of ticket sales in his latest fight against D.Diaz. Although his gross ticket revenue was reported to be at $3,350,730M, it would still pale in comparison with fights that have no external factors to consider.

So I believe, no matter how a fight like Cotto vs Margarito is considered gigantic in proportion, it should now be, however, understandable why ticket sales are low considering all the reasons given above!

May you expand on what you are saying,I personally dont understand