I love dana's marketing strategy for ufc, make it seem like a real version of pro wrestling with guys that would beat boxers in a real life fight. Well it has worked so far since thier ppv numbers are blowing boxing away. However, mma needs to beat boxing for the next 3-4 years before they officially become number one. Dana shouldn't worry though cuz oscar is leaving soon and they dont have a tyson type guy that will sell ppvs.
By the way, this isn't the 1st time ufc got popular. They were very big from 94-97 and got banned from cable by ****in mccain, it had nothing to do with people getting tired of it. They went underground for a good 4 years and got sanctioned again. Its not a fad that will die out, it is a sport that will have its ups and down. However, the main difference is that the general public are now questioning the legitimacy of boxers as legit tough guys cuz dana is doin a great job promoting his fighters as superior to boxers.
By the way, this isn't the 1st time ufc got popular. They were very big from 94-97 and got banned from cable by ****in mccain, it had nothing to do with people getting tired of it. They went underground for a good 4 years and got sanctioned again. Its not a fad that will die out, it is a sport that will have its ups and down. However, the main difference is that the general public are now questioning the legitimacy of boxers as legit tough guys cuz dana is doin a great job promoting his fighters as superior to boxers.
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