As the world wide leader in sports and lets face it the network to go to for top quality Boxing, you would think they would have some top level Marketing guys thinking of a way to get fans interested in our beloved Sport, the greatest sport, BOXING!!!!! Instead they are taking this avenue of marketing the blood and violence of the sport, because they think that's what fans want. Because they think that's what sells the UFC. Guess what?!!!! This ain't the damn UFC!!!!! THIS IS BOXING!!!! Anyone who saw Margarito vs Cotto, saw at the end when Lampley played the video of Cotto and blood gushing eye, swelled up face, and blood flowing nose. When have they ever done that? The answer is, they have never done that. It was disrespectful to Cotto and distasteful to Boxing fans. Not to mention all the phrases Lampley has been saying promoting the violence of the sport. Like "You want violence, this is violence!" No! Lampley we don't want violence! We want BOXING, and it just so happens that Boxing is violent. As a true fan that is not my main concern. How about they market the fighters! That's right HBO, from a real fan, we want to know our fighters. NFL fans know they're players, same with NBA, and MLB. Do more cover stories, get more personal, give the fighters some time to talk after the fight!!! We want to know them, it's what makes us connect with them, to see that they are real just like us. Margarito's brother was shot, Cotto's divorced, Mayweather had a disturbed childhood (can't you tell?). It's the stories behind the fighters that make us want to root for them. HBO MARKET THE FIGHTERS!!!!!!!!!