When they first hit the scene I remember they were big in bringing boxing back to free TV, but now it seems like every card is being placed as a PPV, why is it?
When they first hit the scene I remember they were big in bringing boxing back to free TV, but now it seems like every card is being placed as a PPV, why is it?
- - Last cash grab by Haymon circling the drain before he disappears even from his underground bunker...
Would they though? And if so why is that the case, what incentives have allowed this to occur, because this doesn't appear to be self sustaining at all.
Instead of fighting in front of a million eyes onboarding new fans they are being seen by 50K people begrudgingly paying for it, knowing its not worth it, and at that low a buy rate I doubt anyone is making money, even the fighters are probably getting less if not similar to what they would have gotten on FTA.
Seems to me it is in a downward spiral phase, where there is less money than before available, fighters have unrealistic expectations, some perhaps from the bubble dazn's market entrance created.
It can't last like this though long term, PPV is really for exploiting overwhelming popularity, but it doesn't create it, the opposite if anything. It shouldn't take too many 50K PPVs to reset expectations back to where the market is currently.
Networks spend lots of cash to produce PPVs in this sport and they rarely break even on the live show.
They make up for the loses on replays, and shows that branch out of it like talk shows, face offs,
reality shows like Access/24/7 which are peppered with commercials.
Yea I'm mean to myself its pretty apparent what the reason is but apparently theyre making a killing on buy the buy rate and Ad revenue for the Chris vs Andy or Tank vs the Barrios type matchups.
What really blows is if PBC isn't able to land another substantial network deal,having to pay ppv prices for mediocre matchups from thier pool of fighters will continue. Hopefully Showtimes budget give us some relief but since they already have 2 ppvs lined up right off the bat for next yr,doesn't look promising.
Yeah it’s terrible for the US fans if this becomes the accepted standard of PPV. It happened in the UK several years ago and now we have guys with 12 losses headlining 3 PPV’s, a guy who’s never even won a European title headlining 7 PPV’s. Essentially anything decent is slung behind a paywall.
I always liked the way the US broadcasters reserved PPV for the genuine big fights but Tank-Cruz, Ortiz-Martin and Thurman-Barrios all in the space of 3 months is a joke man. That’s just trying to rob the consumer blind.
That is probably true. The problem is the PBC stable have been fighting bums for years and now they want people to buy ppv in order to see them fight even more bums. This has never happened before in boxing. A promoter expecting fans to pay $80 on ppv to watch mediocre title holders fight c and d level opponents. It is truly a jaw dropping insult.
Thats the biggest gripe with pbc. They have the biggest stable in boxing and they put out mostly shit fights. That includes Davis. Idgaf how much they make in gate, etc. Real fight fans want the best fights possible. Not the bs they put out. Following the ufc ppv model wont work if they put out sh it fights
$$$
They do pay fighters good money and that comes at a Price! Also too, like I posted in another thread, FOX imparticlar has mentioned Boxing PPV being a positive for them for the last couple of years during their FOX Corp. Quarterly and Annual Reports. Ironically enough they have now announced 3 PPV's to start the 2022 year (Ortiz vs Martin, Thurman vs Barrios and Spence vs Ugas...) so clearly since it does well for them Digitally, they likely want to roll out more PPV while using the FOX Network for cheaper cards and to showcase and build up new Talent
Bottom line is these fights will never materialize if they're not on PPV.
Meaning, no PPV, no fight. So which one do you prefer?
Would they though? And if so why is that the case, what incentives have allowed this to occur, because this doesn't appear to be self sustaining at all.
Instead of fighting in front of a million eyes onboarding new fans they are being seen by 50K people begrudgingly paying for it, knowing its not worth it, and at that low a buy rate I doubt anyone is making money, even the fighters are probably getting less if not similar to what they would have gotten on FTA.
Seems to me it is in a downward spiral phase, where there is less money than before available, fighters have unrealistic expectations, some perhaps from the bubble dazn's market entrance created.
It can't last like this though long term, PPV is really for exploiting overwhelming popularity, but it doesn't create it, the opposite if anything. It shouldn't take too many 50K PPVs to reset expectations back to where the market is currently.
I think you’ve hit the nail on the head. I agree.
Yea I'm mean to myself its pretty apparent what the reason is but apparently theyre making a killing on buy the buy rate and Ad revenue for the Chris vs Andy or Tank vs the Barrios type matchups.
What really blows is if PBC isn't able to land another substantial network deal,having to pay ppv prices for mediocre matchups from thier pool of fighters will continue. Hopefully Showtimes budget give us some relief but since they already have 2 ppvs lined up right off the bat for next yr,doesn't look promising.
Money troubles over the at the PB of C. They can't afford to pay their fighters what they been promising so they trying to take it back off morons but there are not as many morons out there as they hoped. Tanks last PPV bombed and we all already know the Ortiz and Thurman cards are going to bomb.
The proper question is why are fights that used to be on regular tv are now on PPV all of a sudden? No one will ever know until more details are provided. They certainly give us a view on how the future is going to be from now.
I would imagine Showtime having payed huge guarantees to Canelo and Wilder previously,doesn't leave much of a budget for much else? The Fox budget seems like it's been peanuts for years with the level of fighters being thrown on there. In other words,probably because they can't afford these cards otherwise.
I think you’ve hit the nail on the head. I agree.
When they first hit the scene I remember they were big in bringing boxing back to free TV, but now it seems like every card is being placed as a PPV, why is it?
In 2021, PBC did 5 PPVs plus 1 joint PPV with ESPN. That's out of the 33 PBC events that year. So no, every card wasn't on PPV.
Originally the plan was to put fights on network tv and get paid off the ad revenue. There were some solid fights on CBS/Fox early on. I guess the ratings weren’t enough to keep that ad money high enough.
Now they are just HBO light except fights that would normally be on a Saturday night fighting after dark they are trying to push as PPV fights.
Barrios - Thurman and Ortiz - Martin are not PPV fights.
I am not familiar with the economics of boxing, but certainly putting fights on PPV who sell poorly isn't good for business? Why not just put them on free TV?
All of this could be avoided by making good fights who would then sell on PPV.
they put them on PPV and take their chances because the network didnt offer enough money to make the fight on free tv.
Even if a PPV tanks, it can still generate a couple million dollars in revenue, which is probably more than Fox was willing to pay for this fight. And as the broadcaster, Fox will take a small taste (usually a few percent) which helps them offset their production costs......
Cause theyre trying to follow the ufc model, except they obviously dgaf about the fans because unlike the ufc and their 1-a-month povs, pbc puts up bullsh.it fights majority of the time.
I've read an article before that fox wants at least 4 ppv fights a year from the pbc not including showtime . they got a decent stable but their spreading their fighters out to thin and not matching them right . I wonder how Manny ppvs the Manny fight sold ?