DAZN strikes deal with Snapchat starting during Canelo Kovalev fight week

DAZN struck a deal with Pluto TV last week and Snapchat today. https://www.sportsvideo.org/2019/10/28/dazn-to-deliver-more-original-content-to-snapchat/ DAZN to Deliver More Original Content to Snapchat Social app's Discover page to feature more original programming for the streaming organization By Brandon Costa, Director of Digital Monday, October 28, 2019 DAZN continues to expands its digital content portfolio announcing on Monday that it has struck a partnership with the popular social media app Snapchat to deliver custom video to its Discover page. As part of the partnership, DAZN will produce two new shows that surround some of the streaming company’s exclusive boxing events. They will also heavily program their Our Story page with exclusive content from those live events. “DAZN Fight Week” is expected to premier on Snapchat’s Discover page in the United States beginning on Monday with new episodes will appearing every day in the week leading up to the Canelo Alvarez-Sergey Kovalev bout on November 2. “DAZN Fight Night,” meanwhile, will premiere on November 2 and spotlight real-time highlights (the first time a show on Snapchat will have in-progress boxing highlights) and a complete recap of the week in fight sports. “The DAZN Snapchat slate will bring fight fans closer to the action while allowing us to showcase the sport to an entirely new audience,” Jamie Horowitz, EVP Content for DAZN North America said in a company release on Monday. “These Shows were specifically developed to leverage the Snapchat platform and highlight the sport’s most thrilling moments. Viewers can expect everything from quick cut highlights on fight night to exclusive access from a fighter’s locker room moments before a bout.” According to the release, “DAZN Fight Week” and “DAZN Fight Night” will immediately continue in the week leading up to KSI vs. Logan Paul 2 – a rematch of the two YouTube personalities on November 9 – with new episodes airing beginning November 4. Also, coverage on DAZN’s Our Story page will debut on November 9 and feature user-generated content and broadcast-quality highlights.

Comments (4)

rogerorss(edited)

DAZN struck a deal with Pluto TV last week and Snapchat today. https://www.sportsvideo.org/2019/10/28/dazn-to-deliver-more-original-content-to-snapchat/ DAZN to Deliver More Original Content to Snapchat Social app's Discover page to feature more original programming for the streaming organization By Brandon Costa, Director of Digital Monday, October 28, 2019 DAZN continues to expands its digital content portfolio announcing on Monday that it has struck a partnership with the popular social media app Snapchat to deliver custom video to its Discover page. As part of the partnership, DAZN will produce two new shows that surround some of the streaming companys exclusive boxing events. They will also heavily program their Our Story page with exclusive content from those live events. DAZN Fight Week is expected to premier on Snapchats Discover page in the United States beginning on Monday with new episodes will appearing every day in the week leading up to the Canelo Alvarez-Sergey Kovalev bout on November 2. DAZN Fight Night, meanwhile, will premiere on November 2 and spotlight real-time highlights (the first time a show on Snapchat will have in-progress boxing highlights) and a complete recap of the week in fight sports. The DAZN Snapchat slate will bring fight fans closer to the action while allowing us to showcase the sport to an entirely new audience, Jamie Horowitz, EVP Content for DAZN North America said in a company release on Monday. These Shows were specifically developed to leverage the Snapchat platform and highlight the sports most thrilling moments. Viewers can expect everything from quick cut highlights on fight night to exclusive access from a fighters locker room moments before a bout. According to the release, DAZN Fight Week and DAZN Fight Night will immediately continue in the week leading up to KSI vs. Logan Paul 2 a rematch of the two YouTube personalities on November 9 with new episodes airing beginning November 4. Also, coverage on DAZNs Our Story page will debut on November 9 and feature user-generated content and broadcast-quality highlights. DAZN's new partnership will bring exclusive boxing content directly to the snapchat planets Discover page. DAZN's new partnership will bring exclusive boxing content directly to the snapchat planets Discover page. This deal allows fans to stay connected with fight week highlights and original programming right inside the app. It's a great expansion for sports streaming, making live event coverage more accessible to younger audiences.

1w ago

KING_MEAT

pluto tv is actually a great tv app. AMAZING. it wont be long til they start charging.

6y ago

_Rexy_

I'm sure that's just what they need for the KSI/Logan Paul fans they're trying to get.

6y ago

BM_dnobagaV

Cool beans.

6y ago