DAZN might actually be hurting Canelo's marketability.

If they don't know he's fighting then they aren't fans of his. And as far as the marketing, I don't ever recall seeing Canelo commercials on during football when he was with HBO or Showtime. I saw the Buffer commercial with him and the PBC Charlo commercial like 10 times Sunday during the games. Worst thing about that Buffer/Canelo ad is that they just casually mention the fight at the end of it...they’re advertising the app and then acting like the fight itself is just some throw in.

But wouldn't they want subs & people to get acclimated to the app before May. And what if GGG signs with ESPN, who are they going to fight in May that's considered a big fight? Canelo himself said there has been no talks of fighting GGG. GGG is making his decision next week. Canelo vs Kautondokwa

But why should DAZN care? They want subs. Be it GGG or Fielding, their whole purpose of signing Canelo was to get subs. Get them signed up for this fight and bring on more for his fight in May I didn't say that they should care, If they don't care then it's fine. I'm just guessing why OP's Mexican friends didn't invite him for a Canelo fight this time; because he is fighting an unknown opponent.

If they don't know he's fighting then they aren't fans of his. And as far as the marketing, I don't ever recall seeing Canelo commercials on during football when he was with HBO or Showtime. I saw the Buffer commercial with him and the PBC Charlo commercial like 10 times Sunday during the games.

I keep seeing it's because of the opponent. Why does the opponent matter when the point of DAZN signing Canelo was to get more subs? They want as many subs as possible for this fight. Well going from fighting a killer like GGG to fighting an unknown in Fielding who already has been KO'd in 1 isn't attractive for the casuals I bet.

Really how come ? Did HBO promote his fights more ?..or maybe it's because of the opponent Of course its cause of the opponent. If he was fighting Fielding on Showtime or HBO he wouldn't gotten any more attention then he is now.

Really how come ? Did HBO promote his fights more ?..or maybe it's because of the opponent

Ill pirate stream the hell out of this, like i did Fury/Wilder, especially cause that was on ppv, which should be extinct

90% of danz cards have been quite trash they need to do something and fast

Maybe, but as a paying fan I don't care. I'd rather watch his fights and whatever else DAZN has on in that particular month for $9.99 than $75-$100.Yes, me too. Canelo will be fine and dazn wil be fine and now I can watch Canelo fight live instead of waiting a week because I refuse to buy PFVs.

The point of having Canelo on DAZN is for his fans to find out about this "unknown" app and then it won't be "unknown" anymore. It will take a while before taking off, word of mouth is the biggest draw. Netflix didn't become what it is in a few months. This aint netflix....And Canelo dont have same starpower as past boxing stars like Prime Manny Floyd Oscar

I think its the apo....Boxing aint the type of sport sell big on a new stream...people just gonna wait for the youtube video instead of all that

I still haven’t purchased DAZN. Canelo vs some unknown bum that has a fake title belt isn’t going to make me buy it. Now if we get to May and canelo fights a decent opponent, Jacobs or charlo, I will get it. Canelo should be fine long term but right now DAZN is just getting noticed so you can’t expect huge numbers.

That's why i think DAZN are trying to get Canelo v GGG to fight in May, to really get people aware of DAZN. It's still by far the biggest fight for Canelo. Nobody cares about Jacobs, Andrade etc.. That's why GBP and GGG promotions have booked the T-Mobile Arena for May. DAZN are not just handing over $300m to Canelo without hitting targets and proving to be worth it by the numbers of people signing up. There will be all sorts of stipulations in these contracts, it's just as black and white as fighting anybody you want and numbers don't matter, but still earning that amount. Canelo's contract and that figure will be to make a "potential" however much it was. I bet his actually guarantee is smaller (but still a good amount), with an upside to hit that advertised amount, but they omit that from press releases and make it sound the best it can be. Anyone that thinks otherwise are naive about business.

I'm telling you a lot of Mexican families watch Canelo exclusively their parents are always asking me who the opponent is and if they have a chance or not. They don't care who the opponent is. His PPV numbers tell a different story: 270K vs Smith, 1million vs Chavez Jr, 1.3milion vs GGG. I'm in the UK so I don't know how well Canelo/Fielding has been publicised in the US, but in the UK and on line, Eddie Hearn seems to be plugging it harder than GBP! As DAZN's main promoter, it's in Eddie's interest for the fight to attract as many subscribers as possible. Maybe Oscar and Gomez know that so they're getting lazy and leaving the work to him?

he already did the marketing, and "won" a 300 Million contract, whatever he does now is just more money.

Canelo's biggest disadvantage is he can't speak English. if he could he would do all the talk shows like Oscar, Floyd, and Pac did Tonight Show, Jimmy Jimmel, etc. All those guys went on like the Tues or Wed before the fight and everyone was buzzing. I point this out to all his fans and they say im being racist WTF? These are facts fam! That’s not racist. What made Cotto so appealing to promoters when he was coming to was “handsome, Spanish and Bi lingual” even my wife was shocked during the 24/7 with him and GGG that Canelo knew no English. Hurts his promotion among non Spanish speakers.

Barely saw promotion for his fight this weekend. So i was surprised when told all the paisas about his fight this weekend and they all knew about it and have dazn because of it. I’ve seen zero promotion outside of the fact that I have Oscar and other golden boy fighters on social media. If your friends are like me, that’s why they knew about it. But a casual would have no clue.

I think I saw the fight being promoted during the Raiders game this Sunday. I don't really care about this fight, the cool thing about it though is that I can watch it on my phone anywhere I'm at, I'll be at a wedding this Saturday.

This fight is a tune up for him, so i would excuse them. But i seriously didn't know he was fighting this weekend until a few days ago.