Comments Thread For: Hearn on Canelo-DAZN: The Whole Game is About To Change

Eddie didn't sign anybody. Why do you people post like Eddie is running DAZN? Lol Did you miss the pictures of Skipper? You know the guy who actually runs the app that oscar negotiated the deal with. They have deals with Bellator, Matchroom, and now GBP. Eddie isn't running anything there. Call it what you want, w/o Eddie, there wouldnt have been this deal. Hes the one approaching the fighters and their promoters. Of course he doest run the app, kid. But hes partially responsible for getting fighters to sign! End of story

Imo, DAZN know that they are overpaying Canelo by a considerable amount, but have decided it will be worth it in the long run. Getting the biggest PPV star in US boxing on board so soon after launch is going to do wonders for their "brand" in the States. And it will underline what their CEO said at the launch announcement - the days of expensive PPVs for big fights in the US will soon to be over - DAZN is the future. Yup! I agree with you in that they know they're overpaying him. I'm sure it's not lost on the DAZN CEO's mind that his competition(ESPN, FOX and Showtime) will see this and also try to make sure that they keep their subscribers happy by giving a quality product.

You make a good point, I hear you man.

So much salt in this thread. I bet people would be singing from a different hymn sheet if haymon secured the deal Yeah I was thinking this earlier

A couple of losses and the deal will crumble. Meanwhile AJ will be wishing he signed with DAZN instead of Matchroom. Aww. Keep hoping hater

Yes but also take into account peak-time advertising revenue, which will bring in a considerable amount. A deal like this is indicitave of a wider agenda than simply profiteering out of 1 asset True. Having a big name like Canelo on board so soon after launch will have many benefits for DAZN, on top of the subscription money from fans who want to watch his fights.

So It Turns Out Eddie Hearn Approached Eric Gomez and Golden Boy... According to Hearn he was the one who reached out to Eric Gomez to talk to GBP about coming to DAZN. He also goes on to say the deal negotiated between John Skipper and Eric Gomez. So much for Oscar going round Hearn straight to DAZN then...

Yes but also take into account peak-time advertising revenue, which will bring in a considerable amount. A deal like this is indicitave of a wider agenda than simply profiteering out of 1 asset I really don't/can't see how they are going to make a profit from this deal with Canelo, but like you pointed out its more of a wider agenda.

It looks even more risky seeing it broken down like that! Canelo doesn't fight every month, of course. If he sticks with his usual 2 fights per year schedule, then based on your numbers, he needs to attract 3,779,646 subscribers - who wouldn't have subscribed otherwise - per fight, for his next 11 fights, for DAZN to break even on their investment. That seems seems like a hell of a big ask to me. He averaged $35million for his last 3 fights because one was against Chavez Jr and the other 2 were risky fights against GGG. Yes but also take into account peak-time advertising revenue, which will bring in a considerable amount. A deal like this is indicitave of a wider agenda than simply profiteering out of 1 asset

Eddie is there because it was announced at the Fielding v Canelo presser. Those Matchroom believers are beyond thick. If I'm Eddie of course I'm going to be happy. He just got the best pitch point he could've asked for, even if he wasn't responsible for the move. It's simple to understand from a marketing/business view. DAZN isn't available in the UK, so the info we've been getting about it over here has been sketchy. A lot of UK fans - myself included - misunderstood what Hearn said about it on IFL and we were under the impression that Matchroom had exclusive rights to promote all boxing on DAZN in the US, which turns out not be the case. The exclusivity deal Hearn was talking about only runs one way -In the US, DAZN have exclusive rights to all his shows, but he doesn't have exclusive rights to DAZN.

Still not digging this Dazone handle. It looks stupid written down and sounds even worse when said. But you can't deny Eddie H. Sometimes I wonder if he actually sleeps.

So if its a 11 fight contract that means Canelo will do the December mismatch vs Fielding and then only have 2 fights on the usual May/September dates.. are there any high profile opponents at all in the near future except another fight vs GGG who is way too old at this time. Canelo himself just said that he wants to leave the sport when he gets close to 35 years because at that age fighters are way past prime. Thats the only reason he had such close fights vs GGG, waited him out until he slowed down and was past prime.

I don't think its risky at all. Canelo is getting $365M for 11 fights which will start in Dec. 2018 & go until Sept 2023 potentially. Thats 58 months. So basically Canelo needs to steer an average of 629,941 subscribers to DAZN per month during the duration of his deal for DAZN to break even. 58mos x $9.99 = $579.42 x 629,941 people = $365M ... very likely like that... but whatever... It's really a great deal for Canelo and GBP. I think the people running DAZN know what they're doing but based on your calculations there is still some level of risk. You are assuming that the 629, 941 "Canelo" subscribers will keep their subscriptions paid up for 5 years but the truth of the matter they only need to subscribe for the 11 months that Canelo will be fighting. Granted, some of them will keep the subscription paid up because there may be other content they are interested in. If they just use DAZN for Canelo then on the month of the fight there should be at least 3.32M subscribers to break even. Imo, DAZN know that they are overpaying Canelo by a considerable amount, but have decided it will be worth it in the long run. Getting the biggest PPV star in US boxing on board so soon after launch is going to do wonders for their "brand" in the States. And it will underline what their CEO said at the launch announcement - the days of expensive PPVs for big fights in the US will soon to be over - DAZN is the future.

Eric Gomez is there. It must have been him who negotiated the deal with DAZN, not Oscar. Lol at Hearn's photo bomb with that big smug grin plastered across his mush! Eddie is there because it was announced at the Fielding v Canelo presser. Those Matchroom believers are beyond thick. If I'm Eddie of course I'm going to be happy. He just got the best pitch point he could've asked for, even if he wasn't responsible for the move. It's simple to understand from a marketing/business view.

Yep, that’s why I liked boxnation. They brought the PBC fights over to us here, paid £10 a month until I felt they are going under. So if we (Fans) could get that without paying over the odds for PPV then am all for it. As long as the viewing quality isn’t affected. Yeah, I used to get Boxnation myself for maybe 6 months of every year.

I don't think its risky at all. Canelo is getting $365M for 11 fights which will start in Dec. 2018 & go until Sept 2023 potentially. Thats 58 months. So basically Canelo needs to steer an average of 629,941 subscribers to DAZN per month during the duration of his deal for DAZN to break even. 58mos x $9.99 = $579.42 x 629,941 people = $365M It's really a great deal for Canelo and GBP. I think the people running DAZN know what they're doing but based on your calculations there is still some level of risk. You are assuming that the 629, 941 "Canelo" subscribers will keep their subscriptions paid up for 5 years but the truth of the matter they only need to subscribe for the 11 months that Canelo will be fighting. Granted, some of them will keep the subscription paid up because there may be other content they are interested in. If they just use DAZN for Canelo then on the month of the fight there should be at least 3.32M subscribers to break even.

Scaling Canelo's DAZN money to his 3 previous fights seems risky to me, considering the opponents were Chavez Jr and GGG. Getting the WBC belt back from GGG will have raised his intrinsic worth, but still .. ... very likely like that... but whatever...

Since you like pictures so much. Here. https://photo.boxingscene.com/uploads/canelo-danz.jpg Where's Oscar? Why is Hearn there when he's not supposed to be involved? Why is Hearn retweeting DAZN USA and Canelo regarding this announcement? Maybe because he's being supportive because it helps him in the long run... Boxing fans are pretty simple on average but you UK matchroom believers might take the cake

I really wish it was available in the UK. For £7.60 per month we could get all Hearn's UK shows - including his PPVs - plus all the big US fights that are going to end up on the app. And you can cancel then renew any time you like. Yep, that’s why I liked boxnation. They brought the PBC fights over to us here, paid £10 a month until I felt they are going under. So if we (Fans) could get that without paying over the odds for PPV then am all for it. As long as the viewing quality isn’t affected.

It is annoying that DAZN is only really available in the US though. I would be happy to pay for it if I could get it. I really wish it was available in the UK. For £7.60 per month we could get all Hearn's UK shows - including his PPVs - plus all the big US fights that are going to end up on the app. And you can cancel then renew any time you like.