Sony announces PlayStation deal with Top Rank

This is going to be sick.. Must be nice to have a PS4...:439: Sony Computer Entertainment America LLC (SCEA) today announced they are the official gaming partner of Top Rank Boxing, the PlayStation brand and the PlayStation4 system (PS4) will be highlighted at several of Top Rank’s premier events, including the highly anticipated world welterweight championship rematch between Manny Pacquiao and Timothy Bradley on Saturday. In addition, the PlayStation brand will be integrated into the June 7 pay-per-view match-up at Madison Square Garden between three-division champ Miguel Cotto and reigning middleweight champ Sergio Martinez. Additional events to feature PlayStation integration include the May 17 bout between Juan Manuel Marquez and Mike Alvarado at the Forum in Los Angeles and several UniMas events. “We are thrilled to be the Official Gaming Partner of Top Rank, a brand that celebrates greatness by promoting some of the best boxers in the sport today matched up in the most exciting, epic bouts,” said Guy Longworth, SVP, PlayStation Brand Marketing at SCEA. “This new partnership will generate exposure for the PlayStation brand among boxing fans that Top Rank reaches around the world.” The PlayStation brand will be featured through in-arena branding, trailer spots during event broadcasts in the United States, integration across Top Rank’s social and digital channels and more. “With the successful launch of PS4, PlayStation is a very compelling brand among gamers around the world,” said Lucia McKelvey, EVP of Global Marketing, Top Rank. “This partnership is a perfect opportunity for two leading brands to join forces and capitalize on the excitement and global attention surrounding the sport of boxing and Top Rank’s premier events.” PRPP:boxing:

Comments (20)

EdWins

Now Xbox needs to one up them and sponsor Golden Boy :D

12y ago

Chiboxing123

That could be in the works from what I've heard in the rumor mill. That would be awesome.

12y ago

DoktorSleepless

That could be in the works from what I've heard in the rumor mill. Where did you hear that? link? Can't imagine HBO would let that happen.

12y ago

Chiboxing123

They're sponsoring the marquee fights in return for ad placement O. Would be nice if they offered a monthly subscription fee like wwe does for all the top rank fights. Top rank network. Especially with all these damn ppvs

12y ago

Augustane

Has anybody played the Boxing Game on PS4 and if so how does it look? PRPP:boxing: Seriously, what game?

12y ago

Hougigo

Ok it's awesome that top rank and ps4 are teaming up. But what the he'll does this mean actually?? They're sponsoring the marquee fights in return for ad placement

12y ago

RlCKY

Ok it's awesome that top rank and ps4 are teaming up. But what the he'll does this mean actually?? Yeah, trying to figure that out myself. Are they making a game, or?...

12y ago

RlCKY

Damn, watch golden boy go do the same thing with xbox now...then DiBella will take over the Wii.

12y ago

Hougigo

Has anybody played the Boxing Game on PS4 and if so how does it look? PRPP:boxing: What boxing game on PS4?

12y ago

Chiboxing123

Ok it's awesome that top rank and ps4 are teaming up. But what the he'll does this mean actually??

12y ago

PRPOWERPUNCHES

Has anybody played the Boxing Game on PS4 and if so how does it look? PRPP:boxing:

12y ago

Hougigo

Can we watch events? It will be nice if they did PPV on Netflix as well. You would think that it would already be available. I think that ps4 is just putting their brands in the Top Rank promotion of fights.... gonna be in the corner of the ring

12y ago

MEGA

Can we watch events? It will be nice if they did PPV on Netflix as well. You would think that it would already be available.

12y ago

PRPOWERPUNCHES

i could do that, but I was talking in terms of buying a fight. But for Top Rank fights, I can buy it online anyways I was hoping they'd give like a discount on the PS4 like Tecate gives rebates Discounts and Rebates = A sign of the times.. :439: http://makeameme.org/media/created/you---pk7rxm.jpg PRPP:sombrero:

12y ago

Hougigo

Why not just connect your desktop/laptop to the TV? i could do that, but I was talking in terms of buying a fight. But for Top Rank fights, I can buy it online anyways I was hoping they'd give like a discount on the PS4 like Tecate gives rebates

12y ago

PRPOWERPUNCHES

I still want to know if I can watch the events on my PS4 If you can get out on the internet I don't see why not. Not unless there some settings or SW that might need to be installed.. I don't own a PS4.. PRPP:boxing:

12y ago

DoktorSleepless

I still want to know if I can watch the events on my PS4 I'd buy one right now if that's true. Posted from Boxingscene.com App for Android Why not just connect your desktop/laptop to the TV?

12y ago

jas

Already thread on this

12y ago

__Y__

how is the ps4 web browser, does it support flash?

12y ago

Vasyls_dad

I still want to know if I can watch the events on my PS4 I'd buy one right now if that's true. Posted from Boxingscene.com App for Android

12y ago