I love the series, but I don't see how it brings in any more than 50-100k additional buys max. I would think those who watch it would be the people buying the fight anyway.
Generally, yes. I have a friend who's not really much of a boxing fan but he watches the series and almost always tunes it because it's hard not to watch the fight after that kind of build up.
I think the only fight that 24/7 may have been a bust on was Calzaghe-Jones.
HBO would not put the kind of money into it to make it such a great show if it didn't help improve the ppv numbers. If they did it for Oscar Delahoya before the Mayweather fight then he would of been an even bigger superstar then he was.
Imagine the type of numbers Mike Tyson would've drawn with a show dedicated to following him around 24/7. Guy was pulling in 1.5 mil buys on the regular fighting Peter McNeely and other tomato cans long before that, he'd be doing 2mil+ every time out.
And imagine if 24/7 was around for Ali-Frazier, Ali-Foreman (would've been the best IMO), Leonard-Hearns, Hearns-Hagler, etc all the great fights of the past...
Pacquiao as well. That midget went from 250K vs. David Diaz to 1.25M vs. Oscar. Without 24/7, there is no Manny Pacquiao. :lol1:
Uh, Pacquiao pulled in 700K with no 24/7 and a no-name opponent...
HBO would not put the kind of money into it to make it such a great show if it didn't help improve the ppv numbers. If they did it for Oscar Delahoya before the Mayweather fight then he would of been an even bigger superstar then he was.
Compare fights that don't have 24/7 to fights that do. Of course it doesn't account for all of it but i think you will find that it is significantly positively correlated.
not sure how many buys it pulls in
but it must deliver some results since they thought it was worth the effort to update FNR4 with adds for Marg/Pac 24/7.
Pacquiao as well. That midget went from 250K vs. David Diaz to 1.25M vs. Oscar. Without 24/7, there is no Manny Pacquiao. :lol1:
Pac and JMM did 400k as super feathers with only a countdown show.
He's a far bigger natural draw than Fraud.
The 24/7 does wonders for anyone though, not just them.
Dude. No.
Mayweather owes his career to that show. Look at the numbers he did with Baldomir and Judah and then look at his subsequent fights.
He only did 1 with Oscar and that was poorly received by the public at large.
You're telling me he's that amazing that he goes from 300k to 2 mill overnight?
:lol1:
24/7 is hardcore sophisticated marketing designed to pick up mass marketshare.
Don't be naive.
I think with that fight it served a purpose. But that fight had an insane amount of hype before the 24/7's.
Floyd did do a great job of self promoting and it helped the fight. But the novelty has worn off, as has the entertainment.
Pacquiao/Cotto 24/7 was not something that made the general public clamor to see the fight.
The DLH/Floyd did that many buys because Oscar was the biggest draw on the planet, and Floyd was a budding superstar going into the Oscar fight. Oscar put him over the top, just like he did Pacquiao.
When several million people see you fight, and win, the next time you fight you will be more well known, it's just logic.
Maybe I'm selling the 24/7's a little short. But I really think Floyd and Manny's sudden surge in popularity is more of a testament to Oscar than anything else.
Dude. No.
Mayweather owes his career to that show. Look at the numbers he did with Baldomir and Judah and then look at his subsequent fights.
He only did 1 with Oscar and that was poorly received by the public at large.
You're telling me he's that amazing that he goes from 300k to 2 mill overnight?
:lol1:
24/7 is hardcore sophisticated marketing designed to pick up mass marketshare.
Don't be naive.
Basic logic and concepts seem to fly right over people's heads here...
It costs 1.4mil to produce the 24/7 series - so yes it must have some effect on ithe PPV buy otherwise HBO wouldn't be splashing so much money into it.
That's more of a result of them fighting Oscar than the 24/7's.
So DLH-Mayweather doing much better business than DLH-Trinidad, Hopkins, Vargas, Mayorga, etc had nothing to do with that fight being the first to feature 24/7 in a boxing match? Floyd's high before that was 350K buys (no 24/7 ) then all of a sudden he jumps to 2.4 mil and then does 925K-1.4 mil in his next 3 PPV fights (all featuring 24/7) solely because of DLH? :thinking:
I really don't think it does ****.
The only people who watch 24/7 are boxing fans that would most likely order the PPV anyway.
The only extra buys it makes are probably boxing fans that are on the fence about buying the PPV and the 24/7 sucks them in.
That's more of a result of them fighting Oscar than the 24/7's.
Dude. No.
Mayweather owes his career to that show. Look at the numbers he did with Baldomir and Judah and then look at his subsequent fights.
He only did 1 with Oscar and that was poorly received by the public at large.
You're telling me he's that amazing that he goes from 300k to 2 mill overnight?
:lol1:
24/7 is hardcore sophisticated marketing designed to pick up mass marketshare.
Don't be naive.
Anyone who doesn't think a 4-part miniseries with high production value airing after major television programs dedicated to 1 fight and showcasing the lives/training of the fighters and hyping the event does not add significant buys is short-sighted and doesn't know the basics of marketing.
Just ask yourself this- before Floyd and Manny fought Oscar and premiered on 24/7, how were their PPV buys compared to before and then after?
That should answer the OP's question.
That's more of a result of them fighting Oscar than the 24/7's.
Anyone who doesn't think a 4-part miniseries with high production value airing after major television programs dedicated to 1 fight and showcasing the lives/training of the fighters and hyping the event does not add significant buys is short-sighted and doesn't know the basics of marketing.
Just ask yourself this- before Floyd and Manny fought Oscar and premiered on 24/7, how were their PPV buys compared to before and then after?
That should answer the OP's question.
I really don't think it does ****.
The only people who watch 24/7 are boxing fans that would most likely order the PPV anyway.
The only extra buys it makes are probably boxing fans that are on the fence about buying the PPV and the 24/7 sucks them in.Pretty much........
I think 24/7 and, for that matter, HBO's face-offs are a couple of the real bright points about the sport right now. They do a fantastic job of promoting not just sales but the sport as a whole. I was/am only very tamely excited by the Pac-Marg bout, but I know that - just like for a lot of other people - 24/7 will whet my appetite for the fight. It always does.