Advertisement: IBO Boxing

Wilder-Ortiz Fight Camp Premiere Averages 2.25 Million Viewers

Offer cross promotion in sports best known for touchdowns and home runs. Fox Sports’ boxing product placement in National Football League (NFL) and Major League Baseball (MLB) continues to deliver knockout results.

The first installment of Wilder vs. Ortiz PBC (Premier Boxing Champions) Fight Camp—?a four-part series to promote the Nov. 23 Pay-Per-View heavyweight tlte fight rematch between Deontay Wilder and Luis Ortiz live from MGM Grand Garden Arena in Las Vegas, Nevada—drew an average of 2.247 million viewers during its debut showing Sunday afternoon on Fox, according to data provided by Nielsen Media Research. The show, which aired—depending on the market—prior to or immediately after Sunday coverage of NFL on Fox, similar to the final edition of the same series offered for the Sept. 28 Fox Sports PPV topped by Errol Spence’s split decision win over Shawn Porter.

Wilder (41-0-1, 40KOs) will attempt the 10th defense of his heavyweight title, which the 6’7” Tuscaloosa, Alabama native acquired in a 12-round decision win over Bermane Stiverne in Jan. 2015. Among his lengthy run includes a 10th round knockout of Miami’s Ortiz (31-1, 26KOs; 2NCs) in their March 2018 thriller on Showtime.

wilder-ortiz (4)_1

The heavyweight edition produced a record rating for the Fight Camp series, boasting a 31% improvement from the aforementioned 4th episode of Spence vs. Porter PBC Fight Camp, which drew 1.71 million viewers six days before fight night.

Network coverage for Spence-Porter picked up considerably once NFL season began, which went a long way to drum up interest for the show. The Sept. 28 event drew well at the box office and in the PPV market, drawing a live gate of more than $2.25 million at the Staples Center in Los Angeles, California and selling a reported 280,000-300,000 PPV units according to industry sources.

Marketing for Wilder-Ortiz II has already reaped similar benefits, including this show as well as promotional advertisements run throughout NFL Sunday and live network coverage of the MLB World Series. Sunday’s premiere began a four-week rollout of shoulder programming dedicated to the PPV event, which will include PBC: Face to Face and the second installment of Fight Camp running back to back this Saturday on Fox, beginning at 11:30pm ET.

The final edition of Fight Camp will air on Nov. 17, before or after the NFL on Fox Game of the Week, as well as a special Sunday afternoon edition of Inside PBC Boxing, again the same formula afforded Spence-Porter.

Jake Donovan is a senior writer for Twitter: @JakeNDaBox

User Comments and Feedback
Comment by KillaMane26 on 10-31-2019

[QUOTE=Tyistall;20154452]And you sound like a typical Wilder *** rider, but hey, to each his own...[/QUOTE] Lmao.... Agree to disagree

Comment by Tyistall on 10-31-2019

[QUOTE=KillaMane26;20154099]Sound like the typical Wilder hater to me... But to each its own[/QUOTE] And you sound like a typical Wilder *** rider, but hey, to each his own...

Comment by KillaMane26 on 10-30-2019

[QUOTE=Tyistall;20153608]I'm from Southern California dumbass and I[B] don't hate[/B] on Wilder, I just see through the BS. This fight won't have a full arena and the PPV will tank, badly. They can polish this turd of a rematch all they…

Comment by giant_king on 10-30-2019

This is just more evidence if you take deontay out of the heavyweight division the heavyweight division would totally suck.We would be right back in the Vlad European juiced up era nobody would care

Comment by Tyistall on 10-30-2019

[QUOTE=SchoolTheseCats;20152639]You must not be from America? If it was before the nfl fox game of the week majority of people are watching the 1pm football games that’s on cbs depending on market you in..... If it was after the NFL…

Top Headlines
Alex Vargas, Melissa Parker Eye Up Big Challenges in The New Year With Canelo In Limbo, Munguia Borrows The Mexican Torch And Eyes GGG Gervonta Davis' Weight Issues Have Been Blown Out Of Proportion, Ellerbe Says Chocolatito, Estrada Look Forward To Rematch War in 2021 Lipinets' Manager Prefers Porter or Abdukakhorov Next, Not Clayton Conwell Believes Davis' Power Will Be Too Much For Santa Cruz Leo Santa Cruz: Beating Davis Will Open The Door For More PPV Events Never Leaving Las Vegas? Gervonta Davis Finds Training Focus In Sin City Navarrete: I Want To Unify Titles Against Warrington; Styles Would Mesh Perfectly Xavier Martinez: I Showed I Could Come Back and Win, I Didn't Fold Subriel Matias: I Want World Title Eliminator, I'll Fight Anyone Lipinets Willing To Do Rematch, Clayton is More Than Willing Mayweather Unsure If He'll Work Gervonta Davis' Corner For Santa Cruz Fight Devin Haney: I Thought Teofimo Won, But A Lot Was On What Loma Didn't Do Lipinets-Clayton Ends in Draw, IBF Interim-Title Remains Vacant Subriel Matias Breaks Down, Stops Malik Hawkins Xavier Martinez Overcomes Near Disaster To Decision Marrero Carlos Cuadras Felt That He Proved His Level in Estrada Rematch Ryan Garcia: Gervonta Davis is My Loma Fight, I Want Him & Lopez in 2021! Canelo's Coach Reacts To Facing Spence, Likes Charlo For 2021 Sergey Lipinets, Custio Clayton Battle To Twelve Round Majority Draw Sergey Lipinets vs. Custio Clayton - LIVE BoxingScene Scorecard Xavier Martinez Dropped Twice, Recovers To Decision Claudio Marrero Xavier Martinez vs. Claudio Marrero - LIVE BoxingScene Scorecard Subriel Matias Breaks Down, Drops, Stops Malik Hawkins Malik Hawkins vs. Subriel Matias - LIVE BoxingScene Scorecard Custio Clayton: Fight Against Lipinets Will Show That I Belong With The Elite Claudio Marrero: Xavier Martinez Is Just Another Fighter In The Way Lipinets: This Is The Route I Had To Take, Top Welterweights Won't Fight Me Unless Forced Hawkins: When You Fight Back Against Matias, He’s A B-Class, C-Class Fighter Khabib Nurmagomedov: You Have To Take Risks Like Tyson Fury To Become A Legend Vitali Klitschko Tests Positive For COVID-19 Dave Allen vs. Christopher Lovejoy Set For Usyk-Chisora Card Wallin Wants Deontay Wilder If Fury Rematch Doesn't Materialize Matias: I Spent My Time Preparing For Sharks, Wound Up Getting Caught By A Lizard Lipinets: Doesn't Matter Who We Fight, Stayed Ready For Any Scenario Xavier Martinez: I Sparred With Villa, Tank For This Fight, Don't See Marrero Being Better Than Them Daily Bread Mailbag: Teofimo Lopez's Win Over Loma, Canelo, More Juan Francisco Estrada Takes Out Carlos Cuadras in a War Teofimo Lopez: Just Being In Top 10 P4P Fine With Me; Still Got A Lot More To Do
Latest Forum Threads