Advertisement
Advertisement
Boxingscene.com

Roc Nation President: 50 Percent of Cotto-Kirkland Tickets Sold

By Keith Idec

NEW YORK – Miguel Cotto hasn’t fought in Texas since March 2001, but boxing fans there have been receptive to his return.

Michael Yormark, Roc Nation’s president and chief of branding and strategy, said Wednesday that 50 percent of the tickets available to the Cotto-James Kirkland fight February 25 in Frisco, Texas, have been sold. That would mean roughly 6,000 tickets have been purchased for the event since going on sale December 22, because The Ford Center at The Star, the Dallas Cowboys’ training facility, can accommodate at least 12,000 fans for boxing.

“As I mentioned earlier, it’s all about entertainment, and it’s all about value proposition,” said Yormark, who works for the Jay Z-owned company that promotes Cotto. “We know that people wanna see this fight. The local marketplace is telling us that. We have sold over 50 percent of our tickets during the holidays. Now typically, as you know, people typically don’t buy tickets over the holiday.

cotto-kirkland-presser (8)

“But we have a great partner in Jerry Jones and the Cowboys, who have been really promoting this fight very aggressively. And we’ve sold over 50 percent of the inventory during the holidays, with seven weeks to go. So people are telling us they wanna see this fight, they wanna see this brawl, they wanna see this action.”

Tickets to Cotto-Kirkland, The Ford Center at The Star’s first boxing event, are priced affordably ($29-$304). The pay-per-view price for the four-fight telecast – $49.95 in Standard Definition and $59.95 in High Definition – also is lower than most boxing pay-per-view events.

Yorkmark and Peter Nelson, executive vice president for HBO Sports, believe the positive box-office response to the junior middleweight match between Puerto Rico’s Cotto (40-5, 33 KOs) and Kirkland (32-2, 28 KOs), of Austin, Texas, is an indication that the show will perform reasonably well on pay-per-view, despite intense criticism from fans and media for deciding to televise it on that platform.

There could be a significant correlation between box-office and pay-per-view success for Cotto-Kirkland. However, Cotto’s middleweight title fight against Sergio Martinez drew a capacity crowd of 21,090 to Madison Square Garden in June 2014, yet produced a disappointing 315,000 buys.

Nevertheless, Yormark is certain Cotto-Kirkland is a fight fans will pay extra to watch on television.

“From the opening bell, again, you’re gonna see action,” Yormark said. “That’s what this fight is all about. It’s gonna be a brawl. For as long as it lasts, it’s going to be a brawl. And whoever wins this fight will move on to a huge fight in 2017. So there’s a lot at stake here. There’s a lot at stake.”

Keith Idec is a senior writer/columnist for BoxingScene.com. He can be reached on Twitter @Idecboxing.

User Comments and Feedback (Register For Free To Comment) Comment by rrayvez on 01-08-2017

[QUOTE=Shadoww702;17337453]I bow out! You won this argument... Smoked me once you told me where the fight is at! SMH Again no hard feelings just boxing talk.[/QUOTE] For sure bro. Just a boxing debate that went too far. Lol

Comment by Shadoww702 on 01-08-2017

[QUOTE=rrayvez;17336290]my point exactly. Cotto draws strictly on the east coast, Ny, Orlando etc. Making this ppv and putting it in Texas is a terrible business move.[/QUOTE] I bow out! You won this argument... Smoked me once you told me where…

Comment by Shadoww702 on 01-08-2017

[QUOTE=rrayvez;17336290]my point exactly. Cotto draws strictly on the east coast, Ny, Orlando etc. Making this ppv and putting it in Texas is a terrible business move.[/QUOTE] I can't argue there!!! This is why I never understood why Cubans usually never…

Comment by rrayvez on 01-07-2017

[QUOTE=Shadoww702;17336190]HOLY SHT!!! The fights NOT in NY??? I just assumed it was like a Cotto last tour??? How FKN DUMB can they be??? NM don't answer. Thanks for telling me it was in Texas which has like ZERO PR's there.…

Comment by Shadoww702 on 01-07-2017

[QUOTE=rrayvez;17336010]1. Not sure how it can be a racist joke if I have no clue what race you are. 2. As for boxing, the fight is in Texas not NY. As far as going to boxing fights, I'm a legit…

Post a Comment - View More User Comments (47)
Top Headlines Broner: Everybody Knows I Beat Pacquiao; I Controlled Fight! Manny Pacquiao Rocks, Dominates Adrien Broner For Decision Manny Pacquiao vs. Adrien Broner - LIVE BoxingScene Scorecard Marcus Browne Beats Bloody Badou Jack in WBC Eliminator Badou Jack vs. Marcus Browne - LIVE BoxingScene Scorecard Nordine Oubaali Decisions Rau'shee Warren, Wins WBC Title Hugo Ruiz Drops, Decisions Alberto Guevara To Win Kambosos, Pacquiao Sparring Partner, Easily Out-Boxes Perez Badou Jack: Marcus Browne Definitely Lost To 'Hot Rod' Kalajdzic Pacquiao vs. Broner - LIVE Results From Las Vegas Broner Coach: If Manny is Aggressive, He'll Get KO'd The F*** Out Thorslund Retains: Sanchez KO's Ceylan, Khattab Wins Pacquiao vs. Broner - CompuBox Historical Review Ellerbe: This is must win fight for both Pacquiao and Broner Manny Pacquiao-Adrien Broner: Stats & Stakes Mike Lee Eyes Jack-Browne Winner; Shot At Beterbiev's Title Lolenga Mock's Long Career Likely Over, Loses Decision To Veron Ellerbe Compares Mayweather's First PPV To Broner's Meng, Rossing, Mafoud, Poulsen Win Bouts in Nykobing Falster Broner Wants To Give Hope To Young Kids, So They Follow Dreams Photos: Oscar Rivas Crushes Bryant Jennings in Final Round Jack: Talkative Browne Insecure, Trying To Build His Confidence Daily Bread Mailbag: Crawford-Khan, Pacquiao, Maidana, More Pacquiao: Broner, Trainer Think I'm Old, But They're Wrong! Photos: Demetrius Andrade Dominates, Stops Artur Akavov Photos: Pablo Cesar Cano Demolishes Jorge Linares in One Pacquiao-Broner: Aging Legend vs. Elite Gatekeeper Linares: Cano Surprised Me, I Felt Better at 135 - Hard To Make It Demetrius Andrade: Put Golovkin in Front of Me - I'll Destroy Him! Why Most of Us Still Root For Manny Pacquiao Lomachenko vs. Crolla Ordered To Purse Bid on February 4 Demetrius Andrade Outboxes, Stops Artur Akavov in Twelfth Oscar Rivas Knocks Out Bryant Jennings in Twelfth Round Pablo Cesar Cano Destroys Jorge Linares in One Round Shocker TJ Doheny Stops Ryohei Takahashi in Eleven Rounds Shakur Stevenson Blasts Out Jessie Cris Rosales in Four Chris Algieri Holds Off Late Rally, Outpoints Danny Gonzalez Photos: Badou Jack, Marcus Browne Nearly Erupt at Weigh-In Photos: Manny Pacquiao, Adrien Broner - Ready For War Amanda Serrano Blasts Voaberger, Becomes 7 Division Champ
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement