Promoter Eddie Hearn of Matchroom does not see Saul 'Canelo' Alvarez or David Benavidez being enticed enough to step in the ring with David Morrell - unless a tremendous amount of money is placed on the table.
Hearn believes Morrell, who currently holds the WBA's 'regular' title, lacks the necessary profile to secure the bigger names at super middleweight.
A few months ago, there was talk of Benavidez facing Morrell in a year-end collision - but Benevidez would instead finalize a fight with former two division champion Demetrius Andrade, which takes place this Saturday night in Las Vegas.
Morrell will instead return on December 16 against Sena Agbeko, as part of the final boxing broadcast on Showtime.
"The rumblings in the boxing world is Morrell is really good. We talk about earlier about Shakur Stevenson. It's the same kind of thing. Why would you fight David Morrell?," Hearn told Fighthype.com.
"I'm not an adviser or a lawyer or a manager, but if I was, I'd say, if you want me to fight David Morrell, you'd better pay me an absolute fortune. No one knows outside of the hard, hardcore boxing [fans] know who David Morrell is. Therefore, the risk-reward doesn't exist, and as much as we'd love to see that fight, even you got to be honest and say, why would you fight Morrell? So, it's down to the PBC to overpay people to fight David Morrell. That's how boxing works.
"From the sounds of things, they wanted Benavidez to fight Morrell. Benavidez looked and went, why? They probably didn't even want to fight Andrade, to be honest with you. But he's like, why would I fight Morrell? It's not even a big fight, and he's really good.
"So the answer is, who could beat Canelo? I think Benavidez gives him a good fight. I just feel Demetrius at 168 can't necessarily stand up to the firepower, but we'll see coming up. It's a very good fight. But Morrell might be overrated. You never know until Morrell is in a real fight what he's got, either. But the rumblings are with people I really respect in boxing, say this kid is special."