I think I know what the true explanation is. The WBC MW mando was due and they knew that Canelo would vacate their belt again if they ordered him to fight Charlo with a mandated purse split. They created the Franchise title for him to solve that problem.
They then needed to camouflage their corruption and favouritism by elevating somebody else to Franchise status - somebody who wasn't a Mexican cash cow - and Loma was the guy they picked.
They then needed to camouflage their corruption and favouritism by elevating somebody else to Franchise status - somebody who wasn't a Mexican cash cow - and Loma was the guy they picked.
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