Because a Joshua vs Wilder/Fury fight will be orders of magnitude bigger than Joshua vs anyone else at this point. And the same is true vice versa for Wilder/Fury. To make big money, they both need each other.
Secondly, because neither Wilder nor Fury (whoever is the winner) will agree to anything less than that. At that level, money is important but so is ego and positioning. If Wilder or Fury agree to a less than 50% share, I think they would have mentally lost the fight before it even begins.
And thirdly, Joshua is popular right now..no doubt about it. His upset against Ruiz has given him another 2-3 commercial fights but unless he fights big again soon, no popularity or success if guaranteed in this business. Besides, who's to say AJ or Wilder won't be beaten (again) and the value of the fight will decrease.
Secondly, because neither Wilder nor Fury (whoever is the winner) will agree to anything less than that. At that level, money is important but so is ego and positioning. If Wilder or Fury agree to a less than 50% share, I think they would have mentally lost the fight before it even begins.
And thirdly, Joshua is popular right now..no doubt about it. His upset against Ruiz has given him another 2-3 commercial fights but unless he fights big again soon, no popularity or success if guaranteed in this business. Besides, who's to say AJ or Wilder won't be beaten (again) and the value of the fight will decrease.

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