I’m not trying to claim GGG is worth more to the network because he isn’t. But after today’s news, it’s clear how DAZN views their relationship with both fighters.
DAZN signed GGG because they want him to fight Canelo a third time, and maybe a fourth and fifth time. That’s all they care about and it’s all GGG cares about. So they partnered up to make sure the Canelo fight(s) happen. GGG isn’t going to fight anyone with a prayer to beat him until he fights Canelo. DAZN is fine with that because they only care about putting him in with Canelo. They don’t care about any other GGG fight that boxing fans would care about. His entire contract is about a third and maybe even more fights with Canelo.
Canelo’s relationship with them is a bit different. Canelo got paid and DAZN wants it’s super fight. He says he might want to unify with Andrade. DAZN says no because it could screw up the GGG fight. He says he wants to fight Munguia and DAZN says no because they don’t want him fighting substandard opponents to delay the third GGG fight. They’ll only approve Kovalev because if Canelo loses that fight, it doesn’t screw up the third GGG fight.
Basically DAZN signed Canelo to broadcast him fighting the biggest opponents. They signed GGG to work with him and ensure he got another shot at Canelo.
It’s a classic partner vs boss relationship. Eat your heart out De La Hoya.
DAZN signed GGG because they want him to fight Canelo a third time, and maybe a fourth and fifth time. That’s all they care about and it’s all GGG cares about. So they partnered up to make sure the Canelo fight(s) happen. GGG isn’t going to fight anyone with a prayer to beat him until he fights Canelo. DAZN is fine with that because they only care about putting him in with Canelo. They don’t care about any other GGG fight that boxing fans would care about. His entire contract is about a third and maybe even more fights with Canelo.
Canelo’s relationship with them is a bit different. Canelo got paid and DAZN wants it’s super fight. He says he might want to unify with Andrade. DAZN says no because it could screw up the GGG fight. He says he wants to fight Munguia and DAZN says no because they don’t want him fighting substandard opponents to delay the third GGG fight. They’ll only approve Kovalev because if Canelo loses that fight, it doesn’t screw up the third GGG fight.
Basically DAZN signed Canelo to broadcast him fighting the biggest opponents. They signed GGG to work with him and ensure he got another shot at Canelo.
It’s a classic partner vs boss relationship. Eat your heart out De La Hoya.
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