With as easy as it is to watch ppv/dazn/espn+ for free these days the ppv numbers don't tell much of a story. If we counted illegal streams then we'd have a story. Hell I pay 8 bucks get all fights, all ufc, all ppv shh, mlb/nba/nfl season pass, all usa/uk/french/italian channels and on demand.
How Many PPV Buys Does Wilder vs Ortiz II Do?
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I agree the rematch on PPV is a tough sell. I just don't buy that DAZN is the reason people will not buy because I don't know that US fans care that much about AJIf you pay for DAZN to see Canelo in sept then Joshua fight is free you aren't paying again. My point is Canelo + Joshua and whatever other fights they have from sept 14-Oct 14 for 19.99 for just that month or 8 bucks a month if you on a yearly subscription. Fans will see that price and you will continue seeing DAZN commercials in the month of sept on the lead up to Wilder vs 40 Year old already Knocked out Ortiz
Putting the rematch on PPV period is a tough sell but when you add in all the other PPVs PBC is doing and a big Sept Canelo fight for a fraction of the money that will impact Wilders PPVs.
From a May 3 article in Forbes:
https://www.forbes.com/sites/kurtbad.../#6fa7cf401427
Alvarez’s inaugural fight with DAZN in December drove hundreds of thousands of people to sign up for the service, but barely half of them stuck around beyond the one-month free trial to pay the $9.99 monthly rate. More than 90% of customers who cancelled the service said another Alvarez fight is what would get them to pay.
In response, DAZN launched a new pricing plan to fix the retention issue. Free trials in the U.S. are no longer offered and the monthly rate has doubled to $19.99. DAZN introduced a $100 yearly plan, which is a fraction of what two Canelo PPV fights would have typically cost. “We are trying to drive people to a yearlong subscription,” says Skipper. “If you figure out a way to get people to buy for a year, you have 100% retention for the year.”Comment
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300k-400k seems about right. If it does more they did a great job of selling it. If it does less they've lost the momentum they got going on right now.Comment
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I went 200-300k but honestly the Brezeale numbers surprised me as I was expecting him to be well north of one million. Expecting him to convert over 20% of his fans into ppv is probably ambitious and would need a strong undercard to support it. They may yet not decide to put it on ppv as it’s a big risk to reputation if it does flopComment
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Wilder sold less tickets then before and had lower viewing numbers too. But his star is rising?Comment
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of course back in Dec they had just launched DAZN in the US and had no content. They gave away FREE trials for the Fielding fight but the weeks after were dead no boxing. Their deal with Golden Boy didn't kick in until the end of January. They didn't sign GGG yet. They didn't sign a ton of different fighters. They hadn't launched their MLB show. The WBSS was on hiatus. Their boxing content and overall content today is at minimum 4X what it was back in dec.I agree the rematch on PPV is a tough sell. I just don't buy that DAZN is the reason people will not buy because I don't know that US fans care that much about AJ
From a May 3 article in Forbes:
https://www.forbes.com/sites/kurtbad.../#6fa7cf401427
Alvarez’s inaugural fight with DAZN in December drove hundreds of thousands of people to sign up for the service, but barely half of them stuck around beyond the one-month free trial to pay the $9.99 monthly rate. More than 90% of customers who cancelled the service said another Alvarez fight is what would get them to pay.
In response, DAZN launched a new pricing plan to fix the retention issue. Free trials in the U.S. are no longer offered and the monthly rate has doubled to $19.99. DAZN introduced a $100 yearly plan, which is a fraction of what two Canelo PPV fights would have typically cost. “We are trying to drive people to a yearlong subscription,” says Skipper. “If you figure out a way to get people to buy for a year, you have 100% retention for the year.”
You now have world title fights every weekend on DAZN. For example last month alone you had
SSR vs Estrada 2
Roman vs Doheny Unification
Canelo vs Jacobs (which you had to pay for because they didn't give it away for free like Canelo/Fielding)
WBSS Semi Finals Taylor vs Baranchyk
Inoue vs Rodriguez
Haney vs Moran
The next 5 weeks you have
6/1 Joshua vs Ruiz
6/8 GGG vs Rolls
6/15 WBSS Semi Finals Breidis vs Glowacki
6/21 Cancio vs Machado 2
6/29 Andrade vs Sulecki
They gave away Canelo vs Fielding for free now they have the fighters locked up to put on world caliber fights every weekend. Their turn over will be less because they drastically increased their content. Come Sept it's Canelo, Joshua and whatever other fights they have during that month all for fraction of the price, cheaper then Wilder vs Ortiz which will be 80 bucks they will be asking for in sept.Last edited by bigdunny1; 05-30-2019, 02:00 PM.Comment
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