Their tune changed when they agreed to the ridiculous low ball flat fee of 15 million and Hearn reneged. At that point, they made a decision, as a team, to refuse to be jerked around any longer. Plot a course as if Joshua didn't exist, build leverage, and refuse to entertain a Joshua fight until Joshua's side was ready to be:
#1 - Serious
#2 - Fair
DAZN's offer was serious, but it wasn't fair. It wasn't fair because while Hearn would benefit from DAZN landing the two fights, it's a disservice to the fighters to put the two fights on DAZN when they'd make so much more money from PPV.
Demand for Wilder's services dramatically increases every time he fights now. Joshua doesn't have the same room for growth that Wilder has. Joshua's not going to crack the US market on an app nobody has against opponents nobody cares about.
So now it's a waiting game to see if DAZN drops Matchroom next year or not.
#1 - Serious
#2 - Fair
DAZN's offer was serious, but it wasn't fair. It wasn't fair because while Hearn would benefit from DAZN landing the two fights, it's a disservice to the fighters to put the two fights on DAZN when they'd make so much more money from PPV.
Demand for Wilder's services dramatically increases every time he fights now. Joshua doesn't have the same room for growth that Wilder has. Joshua's not going to crack the US market on an app nobody has against opponents nobody cares about.
So now it's a waiting game to see if DAZN drops Matchroom next year or not.
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