They are not trying to break even. They have more money invested in sports content rights in other countries right now then what they have invested in Canelo and boxing in the US. DAZN is overpaying for boxing to get their foot in the door in the US while it waits for the other major sports rights contracts to expire. When that happens they going to bid like crazy for NFL, NBA, ect. They already own these rights in other countries. They have larger content deal in other countries that make the 365M they giving Canelo look like chump change. They just signed Neymar one of the biggest global stars in soccer
Neymar and Jose Mourinho have been unveiled as DAZN's latest global ambassadors, joining an elite roster that already includes Cristiano Ronaldo as the streaming service goes live in Spain.
Announced in a press conference on Wednesday, launching in Spain is the next step in DAZN's global expansion.
The money DAZN is spending in the US is a drop in the bucket to the money they spending to keep launching in new countries with huge sports rights deals. Boxing is a tiny fraction of what they are doing. They have deep pockets and I think their end game is to buy up all the content in all these countries then sell to a Apple, Amazon, ect for a fortune.
Neymar and Jose Mourinho have been unveiled as DAZN's latest global ambassadors, joining an elite roster that already includes Cristiano Ronaldo as the streaming service goes live in Spain.
Announced in a press conference on Wednesday, launching in Spain is the next step in DAZN's global expansion.
The money DAZN is spending in the US is a drop in the bucket to the money they spending to keep launching in new countries with huge sports rights deals. Boxing is a tiny fraction of what they are doing. They have deep pockets and I think their end game is to buy up all the content in all these countries then sell to a Apple, Amazon, ect for a fortune.
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