Canelo is a known commodity and star, be it on Showtime, HBO, or anywhere else. It's a two-way deal there.
Anthony Joshua's last fight was streamed by an alleged less than 50k people stateside. Tough titty, but that's the reality.
Where's the benefit of taking a guy who's yet to really break out in the US (Showtime/CBS did great for him, but there's only so much you can do from 2pm; his jumping didn't help), rolling him out like a superstar across all of ESPN, only to see said fighter behind a paywall that's almost explicitly anti-Showtime/ESPN/Fox Sports?
Anthony Joshua's last fight was streamed by an alleged less than 50k people stateside. Tough titty, but that's the reality.
Where's the benefit of taking a guy who's yet to really break out in the US (Showtime/CBS did great for him, but there's only so much you can do from 2pm; his jumping didn't help), rolling him out like a superstar across all of ESPN, only to see said fighter behind a paywall that's almost explicitly anti-Showtime/ESPN/Fox Sports?
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