If they don't know he's fighting then they aren't fans of his.
And as far as the marketing, I don't ever recall seeing Canelo commercials on during football when he was with HBO or Showtime.
I saw the Buffer commercial with him and the PBC Charlo commercial like 10 times Sunday during the games.
Worst thing about that Buffer/Canelo ad is that they just casually mention the fight at the end of it...they’re advertising the app and then acting like the fight itself is just some throw in.
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