400k would be a huge failure IMO. Not GGG level failure, but failure nonetheless.
400K US buys would be equivalent to 1.2M UK buys since this fight was 3x more expensive in the US. And that would be before adding the actual UK PPV buys to the pot.
So 400k on a fight between 2 of the top 3 HW, with a stacked undercard, with guaranteed purses presumably in the millions for at least 3 fighters, is a success?
You know that the promoter/fighters get under 45% of the total revenue, right?
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