Pbc ppv strategy revealed by dibella

[.!WAR MIKEY!.]

On Chris mannix podcast Lou dibella talks about ppv and how it will change in the future! Lou said that haymon will leverage dazn and his fighters to no longer have to split the price 50 50 with showtime or fox!!! Dibella stated that if this is the case ppvs would cost less and fighters would make more money.....

On the very same day as this podcast went out Espinoza posted this on twitter


"Self-appointed "experts" opining about the U.S. PPV market when they have never been meaningfully involved in a single U.S. PPV event..."

lol dibella trying to act like hes relevant when everyone involved all know he just thier as the front just be the face/man who signs the papers for haymon since legally haymon cant do it.

[sicko]

DiBella also broke down the CHALLENGES that DAZN faces and once again has a valid point

The Challenge they have at being a Stand Alone APP with no Network to Back it like ESPN is getting the WORD OUT! Also talked about how Boxing Demographic is OLDER which are FACTS! Boxing don't have that younger Demographic that would rush to something like DAZN just yet. ALL OF BOXING (PBC, Top Rank, Matchroom, GBP) have failed at capturing that so important CASUAL 18-29 Demographic. You wanna know who has that Demographic? UFC! Stuff like KSI vs Logan Paul! That is the only damn time I've seen that Younger Demo give a damn about boxing was for their fight which is SAD actually!

Also broke down brilliantly as far as how streaming services work in the US and why PPV is not dead yet because again with Boxing Demo being OLDER, majority of boxing fans are still viewing boxing the TRADITIONAL WAY which is Cable Boxes/Satellite TV Boxes. Also when the Full Transition to Streaming does happen, all these Sports Leagues (NFL, NBA, UFC) will (or Already Have) their OWN APPS that they will stream Content LIVE from that or on their Official Websites while always Maintaining Network Deals or in the future OTT Deals will be needed

[CrowsNestWest]

clearly the price of PPV needs to drop to increase viewership and keep PPV alive because paying $10 a month to see atleast 1 title fight every week, the WBSS, and Bellator is not exactly a bad thing.

[Motorcity Cobra]

DiBella also broke down the CHALLENGES that DAZN faces and once again has a valid point

The Challenge they have at being a Stand Alone APP with no Network to Back it like ESPN is getting the WORD OUT! Also talked about how Boxing Demographic is OLDER which are FACTS! Boxing don't have that younger Demographic that would rush to something like DAZN just yet. ALL OF BOXING (PBC, Top Rank, Matchroom, GBP) have failed at capturing that so important CASUAL 18-29 Demographic. You wanna know who has that Demographic? UFC! Stuff like KSI vs Logan Paul! That is the only damn time I've seen that Younger Demo give a damn about boxing was for their fight which is SAD actually!

Also broke down brilliantly as far as how streaming services work in the US and why PPV is not dead yet because again with Boxing Demo being OLDER, majority of boxing fans are still viewing boxing the TRADITIONAL WAY which is Cable Boxes/Satellite TV Boxes. Also when the Full Transition to Streaming does happen, all these Sports Leagues (NFL, NBA, UFC) will (or Already Have) their OWN APPS that they will stream Content LIVE from that or on their Official Websites while always Maintaining Network Deals or in the future OTT Deals will be needed

When i try explain all this to people on here I'm called a Hearn hater. Maybe they'll listen to Lou. They've thrown all common sense out the window when it comes to DAZN. They're just repeating what they've been told.

[Jsmooth9876]

Agreed I dont usually listen to mannix he comes across as narrow minded. But yeah I think the point of this thread is being a little diluted. We as hardcore boxing fans should look at the price of the ppvs before we get angry about all of the new ones

Ok, what's the price of the one in 3 weeks?

[Ray*]

clearly the price of PPV needs to drop to increase viewership and keep PPV alive because paying $10 a month to see atleast 1 title fight every week, the WBSS, and Bellator is not exactly a bad thing.

The price of PPV is too much in America. If they half that price then they would sell more to more audience.

[N/A]

The price of PPV is too much in America. If they half that price then they would sell more to more audience.

PPVs are priced at the price that will generate the most revenue. Canelo vs GGG 2 was $85 in HD because the promoters, PPV providers, distributors, etc crunched the numbers and figured out that was the most profitable price point.

If $50 would generate so many more buys that it would be more profitable than $85, then the PPV would have been priced at $50.

What the industry has figured out is that due to piracy, PPV is a waste of time unless you have a real megafight, and if you have a real megafight, you can jack up the price because people are throwing big parties. When 20 people are coming to your house, $100 PPV is only $5 per person.

[CrowsNestWest]

Ppv

PPVs are priced at the price that will generate the most revenue. Canelo vs GGG 2 was $85 in HD because the promoters, PPV providers, distributors, etc crunched the numbers and figured out that was the most profitable price point.

If $50 would generate so many more buys that it would be more profitable than $85, then the PPV would have been priced at $50.

What the industry has figured out is that due to piracy, PPV is a waste of time unless you have a real megafight, and if you have a real megafight, you can jack up the price because people are throwing big parties. When 20 people are coming to your house, $100 PPV is only $5 per person.

That's not how the American economy works. If you want the casual observer to buy, you have to have a reasonably low price.

[The Big Dunn]

As long as the price comes down and the cards are truly PPv worthy it could work but I remain skeptical seeing as how canelo and AJ are on DAZN.

[N/A]

That's not how the American economy works. If you want the casual observer to buy, you have to have a reasonably low price.

That's not how money works. The goal is the most amount of dollars, not the most amount of buyers. If they wanted the most buyers, they'd charge $1. The price they choose is determined by what will result in the most dollars.