Honestly, Eddie Hearn is doing what PBC should have from the jump
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What I meant was with his 200+ boxers, he could have locked down his own platform, making his own dates and not relying on television dates to get his guys fights. He could have set his own schedule, had all the fights on one platform, used his money more wisely while also having money coming in through the paywall of the app.Haymon's goal was to make boxing a mainstream sport again. Get back on network TV. Etc. Hiding behind an app would accomplish the exact opposite of what Haymon's trying to accomplish.
For existing boxing fans that were buying Canelo's PPVs, DAZN is a great change, but it's difficult to make new fans when you're out of sight and out of mind.
Boxing being on FOX every month, being promoted on FOX during NFL games, during WWE events, during MLB games, etc is a chance for boxing to become a mainstream sport again and eventually be worth hundreds of millions of dollars a year in TV rights like other sports.
As for Showtime's ratings, you're looking at their Nielsen ratings, which are terribly misleading. Showtime has millions of subscribers that don't subscribe through cable or satellite. They subscribe directly, through Amazon, etc and aren't counted by Nielsen. Unlike HBO, Showtime offers live fights on their app. There's no reason to watch through a linear TV channel and Showtime's app is way cheaper too.
He could have brought in other promoters to do business on his platform and had his fighters fight guys from other stables. If anyone could have gotten somewhat close to what the UFC does it would have been Haymon and PBC but they blew it IMO by splintering into 5 different networks, putting on subpar fights on OTA tv while saving all the top fights for Showtime and then not building on good wins from their guys but instead their guys are taking steps backwards in opposition lately and some are begging for fights on social media.
Al Haymon may be a great businessman, I dont know, but I think he went about the whole PBC thing all wrong at the beginning. Maybe this time around it will be better. Hope so anywayComment
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But why would he do that when he believed he could make boxing a mainstream sport again? Do you understand what a big deal it is for a major over the air big 4 network to commit 60-70 million a year to boxing? After network TV has been practically allergic to boxing since the 1980s?What I meant was with his 200+ boxers, he could have locked down his own platform, making his own dates and not relying on television dates to get his guys fights. He could have set his own schedule, had all the fights on one platform, used his money more wisely while also having money coming in through the paywall of the app.
Yes, DAZN is offering a lot of money, just like HBO used to back in the day. But big fights being behind a paywall is what turned boxing into a niche sport. Haymon is trying to go in a completely different direction from what you're suggesting. He's trying to turn PBC into a major sports league like the NFL, MLB, NBA, NHL, WWE, UFC, MLS, etc.Comment
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Why do that when you have an over 100 million viewer base on FOX? And showtime already has an app.Comment
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Good post. I've made similar comments in the past. GGG, Donaire and Broner all had their profile increase the fastest in the years when they thought 4 times.I mean okay, but we've seen the PBC game for like 3.5yrs now right? What makes anyone think PBC is gonna learn? I think it took them a year to figure out they should put guys in fights where they are from vs putting Florida guys in fights in California.
I'd love for you to be right, but I think PBC is hard headed in their operation of this product & keep trying to put square pegs in round holes.
PBC needs to do some basic ground level sh^t if they are gonna be the king of boxing moving forward. They need a public facing mouthpiece for PBC. If thats a guy who's talking to Elie, Nes &/or Mannix & all the boxing media guys out there as he's driving his car to get some taco bell for lunch or if thats some suit wearing official mfer who's sole job is to steer the PBC narrative & to get the PBC fighters & events stories out in the media on a daily or weekly basis or if there is just some Fox/Showtime show or podcast or Youtube show or something public facing where there is a narrative being steered with what the f#ck is going on with PBC guys.
They also need to quit this sh^t with guys being on the sidelines after fights for so long. I was b^tching & moaning in another thread about one of my favorite fighters, Errol Spence, STILL being on the sidelines after a 1 rd KO in June. He's not fought, he doesn't got a fight schedule. His rumored dates have already been pushed back a couple months. And this isn't a new thing. Spence has already had a couple layoffs of over 6 months in recent years for no damn reason. He's healthy, he's not cut, he's not taken a lot of damage, he seems ready & willing to fight yet no f#cking fight. PBC needs to play the game everyone else is playing with this. Canelo beat GGG & was talking about a fight in Dec. the same week. Farmer won last night & he's allegedly going to be on that same card with Canelo. Joshua had his Apr. date booked before his Sept. fight took place. Loma had an injury but before he was even fully cleared of his injury in the media there was talk of a Dec. fight. Bud just won a week or w/e a go & he's got a rumored Apr./May date. This is how mfers operate in this sphere & it gives you double the news in the media cuz people are talking about your fight, people are talking about your announced fight & then people are talking about that fight as we get within the 4-6 week period of the fight happening. PBC guys just get a fight announced 4-6 weeks before it happens & their names aren't in the media as much & when their names are showing up its cuz fans are asking why they aren't fighting which while a narrative is a negative narrative for boxers.
And lastly they need to bite the f#cking bullet & make more of their top guys fight. This undefeated bs or the damage of taking an L to another top guy is so overrated & the promoters are the ones who still think fans want undefeated over good f#cking fights & are the bigger problems with that. Promoters stuck in 1985 or some sh^t. But anyway PBC has 147 & 154 on lock & they need to have those guys fight each other. 147 could've had a clear #1 guy reigning in that division by now. And 154 just recently had guys start fighting each other when there was no reason to sit on those guys from the get go. You coulda made Hurd or Charlo a much bigger name by now & had 154 decided as to who's running that division. And there are plenty of other examples of top guys in the same division who shoulda fought by now & we should already have new fights in those divisions we wanna see.
/rant, but I believe a lot of solid compliments of the holes in what PBC is attempting to do or at least things they could be doing that would benefit their product.
Stay in the public's eye.Comment
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Haymon bet on his model and now has a guaranteed near $500m heading his way over the next 4 years.I said at the beginning that PBC would have been great had it been in an app with a monthly fee of 5 to 10 dollars giving us all the fights they have shown on showtime, Fox, CBS, etc....they wasted all that money the first few years with time buys and the ratings weren't fantastic and showtime never has good ratings
They have so many fighters to stick in limited time slots that guys are crying for fights on social media most the time.
Could have built up a nice userbase over the last few years and maybe built a star or 2 instead of having their guys stuck in neutral forever.
Eddie Hearn has his partially guaranteed deal, but the feature fighter under his banner had his last fight seen by less than 50000 people, lol.
Let that sink in for a momentComment
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