Originally posted by BigStomps
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A common misunderstanding (not that you don't know) is how fights generate money. Canelo will bring a huge portion of ppv on his own. Fights he has with little known guys like Lara and Smith did around 300k. When he fought Cotto he had another star, did 900k. Now I can't imagine manynof those fans not buying.
And GGG will bring some fans who'd pay for his biggest fight. Along with the media hype as the biggest fight in boxing, I can see it doing 1m or more.
However, that alone isn't all the money. 15% of the Floyd/Manny profit came from international sales. Manny brought in Asia. Golovkin is huge in Europe.
That fight brought in $50 million from foreign tv rights. Maybe that's 8% of the 600m it made.
Brook versus GGG was aired all over. 6 million worldwide viewers for a ten o'clock am Central USA time fight.
Canelo is huge in the Latinand Hispanic part of the world.
Additionally, TV rights will come with sponsorship money. Canelo has his own brand and Tecate. GGG is signed by Jordan, Apple and Tecate (who just did a huge advert campaign). GGG has has Samsung abroad. All of them will want to be seen somewhere.
We never know exactly how much comes from these places, but it is a lot. In a fight this size, this much media hype. Last time the fight was poseible, Google and social media was buzzing.
This fight will have a huge worldwide audience, and it will be sold as an old times battle of real fighters. They'll sell it as boxing comeback fight from Floyd/Manny.
Plus products and Gate sakes.
So it's possible it can bring in 200m, and after everyone's cut the fighters could get 100m. That's 15%. I think it does much more.
But say it doesn't, then wouldn't Canelo be saving money by splitting it with ggg 70/30. If the fight only brings in 60m. By the time fighters get it they'd be splitting 40. That'd be 28m for Canelo 12m. Something like that.
De La Hoya is betting it is much bigger, giving GGG 15m is a gamble it brings in a lot.
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