Comments Thread For: DiBella: Pay-Per-View is Dying; Wilder-Joshua Not a PPV Fight
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I'd argue the biggest problem with PPV boxing is the promoters, networks & even the fighters trying to get every single dime they can by "marinating" the fight for months & years sometimes. You put fights on PPV cuz their entertainment & people wanna see competitive, compelling fights...not just to make money. This is what the UFC & Eddie Hearn get right. They make PPV events that make you wanna watch the next one, most of the boxing world makes it a money grab where you only tune in for that one fight which leaves little margin for error if that fight isn't as good as hoped. The UFC & Hearn have built brands. And I'd argue that Mayweather made himself a brand to, but its a different slant on branding where you wanna pay to watch the brand fail or hope to see a brand beaten.
Hearn could've easily milked Joshua vs top 10 nobodies on PPV for another year or two, but he's going straight to Klitschko who's easily the biggest threat to Joshua that could & probably would fight him right now with Fury on the sidelines.
Thats a solid dilemma I'd agree. For that reason I do think you need to do a little marinating as much as I'd hate to admit it. Ideally I think you'd wanna do the fight in the UK as Joshua is a proven entity there & broadcast for free on Showtime in the US. So I'd wanna introduce Wilder to the UK fans with a doubleheader (which I'm usually against) in lets say June or July with a tentative date booked for October or November with Joshua vs Wilder, assuming both win in the summer obviously. If you do the fight in the US I think you gotta make Joshua & Wilder sellable as both are unproven here. At least in the UK Joshua is already in with fans on a large scale.What is more valuable to hold it in the UK and have it sell 100k at 5pm on a Saturday or have it available to a large number which sets the winner up as a bigger star?Comment


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