Wrong.
His management company was the "irrational player" because they chose to buy TV time to market their fighters. It was always going to be for a limited time. A marketing blitz to raise awareness of his stable. It's already worked in the sense that Showtime has increased their budget, Spike agreed to pay for shows and CBS has paid for one offs two years in a row.
Can Haymon get Fox or CBS to bite on a regular series? To be determined. But it had nothing to do with playing Santa Claus and everything to protect his business interests from a shrinking HBO pie. The only way to survive and thrive was to grow the pie and that wasn't going to happen with HBO.
And its great that Haymon is playing Santa Claus, and being the "irrational player" who overpays everyone and puts smiley faces on their checks, but at some point he will have to transition to being more "rational"
Can Haymon get Fox or CBS to bite on a regular series? To be determined. But it had nothing to do with playing Santa Claus and everything to protect his business interests from a shrinking HBO pie. The only way to survive and thrive was to grow the pie and that wasn't going to happen with HBO.
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