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Damn thats a pathetic number for such a good fight. WTF are they doing at Showtime??Comment
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This is the point I was making when I referenced the reported number being the "live" figure. For example, a show may do only 500k in live views on HBO (but across all platforms it averages 3 million; this doesn't apply to their boxing cards b/c they aren't readily available).
I agree that Showtime allows users to watch a fight almost immediately after it's over. (I don't have HBO GO for this reason). I've actually seen most of the Showtime fights after they've taken place. Who knows what the true "average" number of views is. But I think they'd still like to see that "live" number a little higher.Comment
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No it doesn't. The reported number comes from "live" viewers reported by nielsen. The number "across" all platforms is reported later.
For example, a show like Game of Thrones does like 9 million "live" views, but across all HBO platforms it averages like 23 million views. *Their boxing cards are different though, as they are not made readily available like the TV shows.Comment
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all boxing fans do is find new ways to rejoice in the destruction of boxing, I streamed the fight I don't have cable as did a hell of a lot of people the fight was amazing Boxing is alive big fights comingComment
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Nielsen Says Industry Rules Bar It From Including Digital Viewers In TV Ratings
Nielsen’s firing back at critics, including media execs, who say that the ratings agency fails to count people who watch TV on digital platforms. It can count them — and even include them in audience tallies. But networks and advertisers won’t let them, EVP Global Product Leadership Megan Clarken said today at an NYC summit by the Coalition for Innovative Media Measurement.
“Live viewing on the TV set is in decline — make no mistake,” she says. But the ratings are “an agreed set of rules that the industry came up with” and presented to Nielsen in a 136-page book last revised in 2006. “It’s a very boring read.”
It says that Nielsen only can count viewers for shows that originate on TV. The company can only include people who watch over a certain number of days (live, three or seven). Nielsen has to exclude viewers who watch on a non-TV platform if the program doesn’t have an identical ad load. And the show needs a linear watermark.
The last criteria makes counting viewers on streaming services a “pain in the ass,” she says. “Netflix and their counterparts strip the watermark.”
The measurement company is working with Adobe on ways to tag shows, which should be ready to go live in Q4.
Nielsen asked the TV industry in November to look at ways to redefine the ratings. “That piece of work is going on” while the company puts together total audience measurements.
“It is not a product. It’s a framework” using a consistent methodology, she says. “We can’t create some sort of Frankenmetric.”
Media execs have taken a lot of shots at Nielsen as they’ve seen ratings fall, especially on cable. For example, Fox COO Chase Carey said in February that “there are issues in terms of the accuracy measurement” as viewing moves “to places that aren’t being captured and adequately measured today.” And Viacom says it hopes to have half of its ad sales be “non-Nielsen dependent” within three years.
edit: https://www.engadget.com/2016/03/24/...aming-ratings/
Nielsen starts breaking down TV streams by device beginning in April 2016.
Nielsen already tracks what you're watching via gizmos like Apple TV, Roku and PlayStation, but has always lumped those viewing statistics together. That changes come April 25th when the ratings-minded folks start breaking over-the-top viewership data (Netflix or Hulu, for example) down by device, according to Variety. The "brand-level" connected device data will pull from Amazon Fire TV, Chromecast and Xbox in addition to the ones mentioned above. This should give content owners a better idea of what platforms their programming is being watched on most.
For a more comprehensive idea of what your flatscreen is being used for, Nielsen is also adding a new measurement method dubbed "Total Use of Television" that'll bring smart TV use into the fold in addition to over-the-air or cable viewing metrics. As more and more of us cut the cord, data on what we're watching and what we're watching it on is still needed. So, Nielsen will meet people where they are.Last edited by The Big Dunn; 01-19-2017, 10:53 AM.Comment
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