If HBO is willing to commit 3 episodes of 24/7 to Kovalev-Ward (two weeks before the fight and an epilogue during the re-air), Kovalev-Ward is a big enough competitive fight that the mainstream interest in the fight will push the PPV number, in my estimation, comfortably over 400k PPV buys.
Between My Fight: Kovalev/Ward and the Road To Kovalev/Ward (which I have no idea how many re-airs HBO committed), you're looking at 40 minutes of promotional material by HBO (25 minutes, depending on the Road To push).
Compare that to the push that got put behind Canelo-Khan (two 24/7s, a Face-Off, nevermind the nearly weeklong push on ESPN).
Will wait on firmer number to come in (over 13k anounced being in the building isn't bad), but the promotional push ended up being nowhere near where I guessed it would've need to be to goose up a bigger number.
Hopefully the promotional effort ends up being stronger with Roc Nation Sports leading the possible rematch.
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