K2 lowballed the money offer to Saunders, and that's beyond obvious; $1.5m to Saunders for a UK live event, primetime broadcast in UK/German/Russia/EU, with HBO carrying a day/night broadcast (on top of whatever sponsorship opportunities for the show and whatever North/South America markets carry the matinee) was a sucker offer, especially with Saunders offering Golovkin an opportunity to unify all of the belts.
Between the money from primetime on BoxNation in the UK, primetime on Sat.1 in Germany, and matinee/evening on HBO, you're likely talking about more than $3m (assuming a 50/50, where Saunders gets $1.5m and Golovkin gets $1.5m) before even counting the live gate related revenues. you played yourself.
The path is simple, though it'd require some number crunching; figure what you can get for broadcasting the fight in primetime across Europe, add what HBO is ready to spend for carrying the day/night broadcast, project out what you'd think the live gate for a fight in the UK would be for Golovkin, gauge what you think the sponsorship interest in the fight will be, add up all of the projections for the fight and offer Billy Joe Saunders/Frank Warren 40% of the final projected take. If the fight does better than projected, the upside goes to K2 for promoting the bout.
That number is likely to be significantly beyond the $1.5m offer, but that's how you do business when you actually want a fight.
Between the money from primetime on BoxNation in the UK, primetime on Sat.1 in Germany, and matinee/evening on HBO, you're likely talking about more than $3m (assuming a 50/50, where Saunders gets $1.5m and Golovkin gets $1.5m) before even counting the live gate related revenues. you played yourself.
The path is simple, though it'd require some number crunching; figure what you can get for broadcasting the fight in primetime across Europe, add what HBO is ready to spend for carrying the day/night broadcast, project out what you'd think the live gate for a fight in the UK would be for Golovkin, gauge what you think the sponsorship interest in the fight will be, add up all of the projections for the fight and offer Billy Joe Saunders/Frank Warren 40% of the final projected take. If the fight does better than projected, the upside goes to K2 for promoting the bout.
That number is likely to be significantly beyond the $1.5m offer, but that's how you do business when you actually want a fight.
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