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When Marc Ratner resigned his office and took a position with the UFC, in my opinion it signaled a major death toll for the sport of boxing. With MMA already grabbing a huge market share from boxing, the intelligent addition of Ratner as a mouthpiece to commissioners and politicians nationwide shows the dedication that UFC has to becoming the evolutionary replacement for our sport. Ratner who is a fervent advocate for fighter safety adds credibility to the UFC and further assists the genius business plan that someone has developed in that company.
Or perhaps all the UFC executives had to do was collect all the articles written by boxing people over the last two decades that have warned of boxing’s demise if changes were not made and applied the cure to the UFC business plan. Intelligently they decided that it is better to build the business of MMA instead of any one athlete. Competitive matchups, entertaining shows, a focus on the sport similar to the NFL model instead of a focus on individual hype, joined with positive reporting. [details]
Or perhaps all the UFC executives had to do was collect all the articles written by boxing people over the last two decades that have warned of boxing’s demise if changes were not made and applied the cure to the UFC business plan. Intelligently they decided that it is better to build the business of MMA instead of any one athlete. Competitive matchups, entertaining shows, a focus on the sport similar to the NFL model instead of a focus on individual hype, joined with positive reporting. [details]
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