Holding just one world title makes a boxer more marketable, that's why BJS didn't bite Loeffler's hand off when he was offered 5x more than his highest ever purse to fight GGG.
Being a unified champ, holding more than one belt, increases marketability even more. There are no undisputed champions in boxing right now. GGG and Kovalev both know that unifying their divisions will raise their profiles with casual fans and increase their fan bases and purses.
That's why winning and retaining belts is a priority for fighters like them, and worth doing, even if it means paying multiple sanctioning fees to the alphabet orgs.
Being a unified champ, holding more than one belt, increases marketability even more. There are no undisputed champions in boxing right now. GGG and Kovalev both know that unifying their divisions will raise their profiles with casual fans and increase their fan bases and purses.
That's why winning and retaining belts is a priority for fighters like them, and worth doing, even if it means paying multiple sanctioning fees to the alphabet orgs.
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