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By Jake Donovan - In less than a week, Gennady Golovkin faces perhaps his toughest test to date – not so much his challenge versus David Lemieux, but testing driving the Pay-Per-View market. The two collide October 17 at Madison Square Garden in New York City, with HBO to distribute through its PPV arm ($49.95 SRP).
If it’s anywhere nearly as close as everything else he and his team have tackled in his meteoric rise to stardom, chances are he will conquer that challenge as well. That the unbeaten knockout artist from Kazakhstan is already in this position to take on such a marketing risk says that much of his desire to succeed both in and out of the ring.
Of course, it’s what led American cable giant HBO to open the doors in the first place.
“From the very beginning, Gennady has always been very hands on with his own career,” notes HBO VP of Programming Peter Nelson, who has been with the network since 2011. “He has always engineered his career towards identifying him with the same cache the team around him represents. [Click Here To Read More]
If it’s anywhere nearly as close as everything else he and his team have tackled in his meteoric rise to stardom, chances are he will conquer that challenge as well. That the unbeaten knockout artist from Kazakhstan is already in this position to take on such a marketing risk says that much of his desire to succeed both in and out of the ring.
Of course, it’s what led American cable giant HBO to open the doors in the first place.
“From the very beginning, Gennady has always been very hands on with his own career,” notes HBO VP of Programming Peter Nelson, who has been with the network since 2011. “He has always engineered his career towards identifying him with the same cache the team around him represents. [Click Here To Read More]
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