They will gain publicity for their cause? Are you kidding me? That publicity will be very small! Nothing is juicy about that story. You have to be really naive if you think they'd gain a lot of publicity over that.
It's not that USADA and Mayweather are too noble to sue. It just makes little business sense. You don't seem to grasp that litigation is not about moral victories. It's about business. There is little to gain financial by going after small potatoes. There is only more to lose! Litigation is not charity, it is business.
Fact remains, way more people know about the upcoming fight than without the coverage. That is Marketing 101. It is FREE press. You don't understand the legendary adage that all press is good press!
It's not that USADA and Mayweather are too noble to sue. It just makes little business sense. You don't seem to grasp that litigation is not about moral victories. It's about business. There is little to gain financial by going after small potatoes. There is only more to lose! Litigation is not charity, it is business.
Fact remains, way more people know about the upcoming fight than without the coverage. That is Marketing 101. It is FREE press. You don't understand the legendary adage that all press is good press!
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