Originally posted by Eastcoast
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With Ward and Cotto being the boxing faces for Roc Nation Sports (and Cotto-Canelo likely ending up in JerryLand depending on the money being put up), and Roc Nation being a New-York based company, Roc Nation could simply alternate between Barclays Center and Oracle Arena for Ward's fights.
Beyond that, I doubt that they're at "multi-million dollar loss per fight"; Roc Nation was able to sell the Ward-Smith fight to Sky Sports in the UK, likely selling the fight to other international outlets, and the event had sponsorships out of the wazoo (likely thanks to Roc Nation). Ward-Smith packed out the full lower bowl of Oracle Arena, and they likely ended up generating some type of money off of the BET deal (though with no ideas of the details).
they signed him to a longterm deal for a reason.
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