It is a necessary investment even if Ward isn't a PPV draw. Assuming Ward has not rusted, he will be the second best boxer in the world; the best once Mayweather retires. Having him builds the prestige of his promotional company.
It's why Showtime would have been prepared to take some losses when signing Mayweather. They needed to improve their reputation of having the best fighter on their network.
When Kovalev or Beterbiev knock him out will you still say he's the best ? oops he won't fight them two
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