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Comments Thread For: Tarver Unsure How Mayweather-Khan Sells After Algieri
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Originally posted by Scipio2009 View PostBrook has Sky Box Office and the Sky Sports machine to promote him for the fight (no idea what the ratings or PPV buyrates were since he won the title, but Brook was able to sell out his homecoming fight in Sheffield and headlined a fight bill that seemed to sell out the O2).
Khan has Box Nation (no idea how popular Box Nation is in England, but a boxing-only channel would likely find it tough getting the $20m needed to like compete with what could be generated on Box Office (Ricky Hatton basically did the equivalent of $30m in revenue for his fight on Sky Box Office).
Brook is positioned to bring more money, no matter how popular a fighter who hasn't fought for five years in the UK is supposed to be.
Brook may get the nod ahead of Khan then, considering he holds a title.
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Originally posted by Scipio2009 View PostBrook has Sky Box Office and the Sky Sports machine to promote him for the fight (no idea what the ratings or PPV buyrates were since he won the title, but Brook was able to sell out his homecoming fight in Sheffield and headlined a fight bill that seemed to sell out the O2).
Khan has Box Nation (no idea how popular Box Nation is in England, but a boxing-only channel would likely find it tough getting the $20m needed to like compete with what could be generated on Box Office (Ricky Hatton basically did the equivalent of $30m in revenue for his fight on Sky Box Office).
Brook is positioned to bring more money, no matter how popular a fighter who hasn't fought for five years in the UK is supposed to be.
The fact remains that Khan is a much bigger name than Brook, in both the UK and the US, and worldwide. Even if he hasn't fought in the UK for a while, he's still a household name with wide name recognition in the UK, among fans and casuals alike (almost everyone and their mothers know who he is). It wouldn't be too hard to promote the fight in the UK, since he's the most well known Olympic boxing medalist, which alone is enough to promote it to a casual UK audience.
As for the US, Khan is doing good viewership numbers there, comparable to top home-grown US fighters, whereas Brook is almost completely unknown there. Brook would sell far less than Khan in the US. And then there's the international markets, where Khan is once again the much bigger name. A lot of potential money could be made from markets like Pakistan and the UAE, for example.
No matter how we break it down, Khan-Mayweather makes far more financial sense than Brook-Mayweather. Even Floyd himself said fighting Khan makes a lot of financial sense (just months before he fought Maidana).
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Originally posted by aAgger View PostWhat makes you think Khan will never fight on Sky Box Office again? That seems to be the entire basis of your argument, making it a very flawed argument.
The fact remains that Khan is a much bigger name than Brook, in both the UK and the US, and worldwide. Even if he hasn't fought in the UK for a while, he's still a household name with wide name recognition in the UK, among fans and casuals alike (almost everyone and their mothers know who he is). It wouldn't be too hard to promote the fight in the UK, since he's the most well known Olympic boxing medalist, which alone is enough to promote it to a casual UK audience.
As for the US, Khan is doing good viewership numbers there, comparable to top home-grown US fighters, whereas Brook is almost completely unknown there. Brook would sell far less than Khan in the US. And then there's the international markets, where Khan is once again the much bigger name. A lot of potential money could be made from markets like Pakistan and the UAE, for example.
No matter how we break it down, Khan-Mayweather makes far more financial sense than Brook-Mayweather. Even Floyd himself said fighting Khan makes a lot of financial sense (just months before he fought Maidana).
This gets touted a lot but it's very questionable IMO. People who follow boxing constantly quote what a casual audience know or don't know based purely on speculation. What evidence is there to support it?
Khan was on everybody's radar after the Olympic success because the news & main stream media publicised him often. That hasn't been the case for years now though. The British main stream media don't publicise him much and most of his fights are carried out in the US. I don't see there's much evidence to support the concept that "casuals" know him and therefore will buy his fights.
Yeah, he's better known than Brook, but not by much as far as I can see. Hearn's doing a great job of marketing/promoting Brook to the domestic audience. Floaters rather than casuals... people who'd buy a fight as opposed to merely recognising a face.
Brook is repeatedly packing out Sheffield Motorpoint. When Khan fought Diaz there (4 fights ago) I heard it failed to sell out. I haven’t seen official numbers but I think this is the the only true test rather than speculative guesswork.
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Originally posted by Wicky View PostReally?
This gets touted a lot but it's very questionable IMO. People who follow boxing constantly quote what a casual audience know or don't know based purely on speculation. What evidence is there to support it?
Khan was on everybody's radar after the Olympic success because the news & main stream media publicised him often. That hasn't been the case for years now though. The British main stream media don't publicise him much and most of his fights are carried out in the US. I don't see there's much evidence to support the concept that "casuals" know him and therefore will buy his fights.
Yeah, he's better known than Brook, but not by much as far as I can see. Hearn's doing a great job of marketing/promoting Brook to the domestic audience. Floaters rather than casuals... people who'd buy a fight as opposed to merely recognising a face.
Brook is repeatedly packing out Sheffield Motorpoint. When Khan fought Diaz there (4 fights ago) I heard it failed to sell out. I haven***8217;t seen official numbers but I think this is the the only true test rather than speculative guesswork.
Khan may not be quite as popular as he used to be in the UK, but that's mainly because he's been focusing so much on the US, where he's been slowly building up a new fanbase over the last few years.
As for Brook, Sheffield is his hometown, so it's not surprising that he'd fill out arenas there. Khan was doing the same thing not just in his hometown Bolton, but across the UK.Last edited by aAgger; 06-09-2015, 07:52 PM.
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OK, well..... I am completely lost now.
Khan has been fighting on the world-stage for at least 6 years.
Brook has been fighting on the world stage for about a year.
I understand that doesnt necessary mean Khan is a bigger name/draw, especially in the UK..... and I am not very knowledgable regarding the TV/PPV side of things..... but I would have thought that Khan would be the front-runner, even slightly.
Either way, those guys need to fight, and soon.
If they had fought in April/May/June, one of them would be a shoe-in for Mayweather...... personally, I dont think that either of them deserve it.
Nor do the American welters.
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Originally posted by aAgger View PostIn the UK, Amir Khan's Olympic final drew 7.9 million viewers, his rematch against Mario Kindelan drew 6.3 million viewers, his professional debut drew 4.4 million views, and his fights were regularly drawing around 5 million viewers throughout the late 2000s. It's because of huge numbers like these that Khan is so widely known to casuals in the UK, even among people who don't watch boxing.
Khan may not be quite as popular as he used to be in the UK, but that's mainly because he's been focusing so much on the US, where he's been slowly building up a new fanbase over the last few years.
As for Brook, Sheffield is his hometown, so it's not surprising that he'd fill out arenas there. Khan was doing the same thing not just in his hometown Bolton, but across the UK.
The Olympic popularity that you're referring to was 11 years ago. If Khan's such a big draw why do you have to reference something from so far back? Talk about recent numbers and the gulf between them isn't so great.
As I conceded, Khan has greater notoriety... but not by much. Many of his fans, you in this case, paint the picture that Khan's a mega star and Brook is a nobody.
Get a phuckin' grip. You're talking nonsense.
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Originally posted by Wicky View PostYes, you're correct that Sheffield is Brook's home turf, but it's also where Khan chose to fight Diaz. The point still stands that given it was his first fight in 2 years in the UK people weren't exactly killing each other to get tickets. And, just to put things in perspective, Sheffield is a 1.5 hour drive from Bolton through some very nice countryside, so let's not pretend Khan's fans couldn't make it.Last edited by aAgger; 06-09-2015, 10:40 PM.
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Regardless, you're missing the point... or wilfully trying to. The point that you and your cronies make is that Khan is a megastar that everybody knows and Brook is a nobody. By that reckoning the Motorpoint should be far too small for Khan to even entertain fighting in and he should outsell Brook by huge amounts. Is it? No!
Once again, Khan has more notoriety but not by much. Certainly not enough to justify this conversation.
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