Alvarez's starpower is definitely legit (putting 40,000 into the Alamodome basically confirmed that for me; performing strong enough as the promotional B-side of Mayweather-Alvarez, helping in pushing that event past the old record cemented that).
Still, you move Alvarez-Kirkland back a week, or just pull the Mayweather-Pacquiao lead-in, and the audience for Alvarez-Kirkland pretty comfortably loses ~1m homes viewing the fight (crossover between the two audiences will cut that projection a bit, but there is definitely a more casual boxing audience that likely had no reason to tune in for the Alvarez fight had it not been for Mayweather-Pacquiao being on just before).
Is Alvarez's next fight going to be on PPV if not against Cotto? I doubt it.
Still, you move Alvarez-Kirkland back a week, or just pull the Mayweather-Pacquiao lead-in, and the audience for Alvarez-Kirkland pretty comfortably loses ~1m homes viewing the fight (crossover between the two audiences will cut that projection a bit, but there is definitely a more casual boxing audience that likely had no reason to tune in for the Alvarez fight had it not been for Mayweather-Pacquiao being on just before).
Is Alvarez's next fight going to be on PPV if not against Cotto? I doubt it.
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