Yes, this is a huge reason as well. Back in the day, guys used to fight several times a year. It wasn't always superfights but guys were on CBS or NBC, fighting sometimes 6X per year. Much easier to build guys up and keep a sport in the headlines, exposed to the masses, etc this way.
Sugar Ray Robinson and Jake LaMotta fought a rematch 3 weeks after they fought once. You have to wait 2 years sometimes to get guys to do a rematch and you have to pay $75 for it.
Sugar Ray Robinson and Jake LaMotta fought a rematch 3 weeks after they fought once. You have to wait 2 years sometimes to get guys to do a rematch and you have to pay $75 for it.
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