Originally posted by Russian Crushin
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Mikey is more well known than Petersen. In addition to his headlining cards last year HBO did a 2 days on him which also raised his profile. HBO also did a much better job of promoting the fight. Frankly, I had almost forgotten the Petersen card was on sho.
22% more subscribers is 5-7 million more people. Of this pool, surely more will be boxing fans since HBO has been the #1 network (regular or cable) for boxing.
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