It's not about contributing to this fights sales but contributing to the sales of their next fight. Canelo will more than likely fight the winner of Trout v Lara, whilst Mayweather will go on to fight the winner of Matthysse v Garcia. At the moment Lara, Garcia, Trout, and Matthysse are not well known but being on the undercard of their fight will increase buzz.
Even if they don't fight Floyd or Canelo, the exposure is still good for their future match ups. More promoters should do this, it is good for their fighter's reputation and good for boxing fans.
Even if they don't fight Floyd or Canelo, the exposure is still good for their future match ups. More promoters should do this, it is good for their fighter's reputation and good for boxing fans.
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