Chavez is in his weight class unlike the guys you mentioned. Chavez isn't a star also like the guys you mentioned. Martinez is 1st in line for his old title back which Chavez has... none of the guys you listed got a gift belt from Martinez being stripped for no other reason than to give it to Chavez. Chavez has everything to gain and nothing to lose in a Martinez fight... if he loses he still gets atleast some respect. Martinez wants the Chavez fight over all the other fights or he would be at 154lbs getting in line for Mayweather's belt.
Chávez isn't a star?? He draws alot of fans in different cities in Texas, California, Mexico, etc. Cotto only has fans in New York.
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