With Pac getting ready to retire in let's say 2 or 3 more fights at most, JCC a KO loss waiting to happen (especially if he fights Martinez), and no one to connect with the African American market, Bradley makes perfect sense as a new star. He already has the undefeated record, belts, has beaten recognizable names, which makes the work that Arum needs to put into developing him, and in turn money to invest developing him, minimal- we know Arum is all about profit maximization at the lowest cost to him.
It's a win, win situation for Arum; he has options against Khan, Pac (potentially), Mayweather, Ortiz, etc. The easiest way to start is to put on a major PPV card, if he looks good, then the buzz starts to build for a Pac-Bradley fight. He can do it for another PPV or so, even if he doesn't have any intention of matching the 2 guys, the public is none the wiser and the anticipation grows.
He floats the idea around a few times, then has Tim start showcasing his own PPV's.................BAM....another PPV star built basically off the hope that he is going to fight another PPV star out there............sounds kind of like what he has done with Pac.........has worked out pretty good for him I'd say.
It's a win, win situation for Arum; he has options against Khan, Pac (potentially), Mayweather, Ortiz, etc. The easiest way to start is to put on a major PPV card, if he looks good, then the buzz starts to build for a Pac-Bradley fight. He can do it for another PPV or so, even if he doesn't have any intention of matching the 2 guys, the public is none the wiser and the anticipation grows.
He floats the idea around a few times, then has Tim start showcasing his own PPV's.................BAM....another PPV star built basically off the hope that he is going to fight another PPV star out there............sounds kind of like what he has done with Pac.........has worked out pretty good for him I'd say.
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