Approximately 16M viewers saw last night's "60 Minutes". How much did it boost PPV?

[SuckaPunch]

How much did last night "60 Minutes" boost PPV sales? (Note: If only 1% of the 16M viewers were convinced to buy the PPV, it would still amount to 160K add'l buys)

8 p.m. -- The start of the game between the Packers and Cowboys gave NBC 15.98 million viewers and a 5.8 demo rating, both enough to win the 8 p.m. hour. CBS' NFL overrun and "60 Minutes" (or "The Amazing Race" in some markets) averaged 15.58 million viewers and a 4.0 demo rating. ABC's "Extreme Makeover: Home Edition" was third overall with 9.28 million viewers, but fourth in the demo. FOX's Halloween-themed episodes of "The Simpsons" and "The Cleveland Show" averaged 7.45 million viewers and a 3.4 demo rating.

http://www.hitfix.com/articles/tv-ratings-nbcs-football-cbs-nfl-overrun-dominate-sunday

[Dirk Diggler UK]

Nowhere near as much as facebook and twitter would

[madsweeney]

Who the hell even watches 60 minuets anymore, I was on uStream last night!!

[dj Ramos]

i hope it helped the ppv

[Dandiez1]

I think it will add 2 percent which is 300k. Therefore, I have the fight doing 1.3 mil buys. Pac is huge, marg has al mexicans, 24/7 is hyping the fight big time, its at cowboy stadium and this is first fight since de la hoya where he has a small chance to lose

[badnewsbrown]

that 12 minute segment was a waste of time

[madsweeney]

I think it will add 2 percent which is 300k. Therefore, I have the fight doing 1.3 mil buys. Pac is huge, marg has al mexicans, 24/7 is hyping the fight big time, its at cowboy stadium and this is first fight since de la hoya where he has a small chance to lose

You really think Cotto had no chance?!?

[tredh]

That episode of 60mins was more about ***** talking about the mid-term elections and how the ********s lost. Manny was a major after thought. Now what would give a account of how popular Manny is if they could give the ratings for the amount of viewers 60mins had for the Manny segment after ***** segment was over. IMO I don't think it helped much

[Dandiez1]

After the struggle with clottey I knew cotto would never be the same. He is my favorite but in too many brawls and struggled to make the weight

[Left Hook Tua]

it'll boost it 20%.

i say the fight does 325k now.