If Tito-Oscar had a 24/7, the #s would've been the same. Tito's non-english speaking, workman-like personality wouldn't have made any difference. People keep mentioning 24/7 as some catalyst for Floyd but that show began with him. 24/7 owes its success to him as he does the show. There have been other fighters featured on 24/7 and none have come close to the PPV #s Oscar did with...Floyd.
I don't know if Floyd is bigger per se. Maybe just going by the numbers, he might be. But De La Hoya is more than just a superstar, he's a brand.
I don't know if Floyd is bigger per se. Maybe just going by the numbers, he might be. But De La Hoya is more than just a superstar, he's a brand.


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