It’s as niche as it’s ever been. Boxing is dead over here. I’ll kill the argument with one example. The Chris Eubank vs Nigel Benn rematch had close to 17m viewers, that’s nearly double ITV’s largest audience last year which was 8.6m for United vs Liverpool in the FA Cup. Now let’s look at the rematch between the two son’s which is referenced in the article, will it even have 5% of the viewership the fight between their dads did? The first fight did 600k buys per reports. Boxing is way smaller here than it could and should be and a lot of the blame falls on Warren and Hearn for prioritising monetisation over growth by limiting the audience. They’ve s*cked money out the sport for decades and it’s essentially left a wasteland, with no major broadcasters and very few future stars.
Comment