The name didn't ring a bell when I heard it but MSN used this as a huge clickbait article where they showed Mike Tyson's image and had a caption to the effect, fans mourn Mike Tyson. I was like, wtf?! Did he die?! I click the article and it starts talking all about this guy and I'm like, maaaaan, what a clickbait if there ever was one. Using a popular face, throw in clickbait captions as if that person died, only to redirect to the actual person that died.
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